I need some assistance with these assignment. marketing : nespresso entering kiev market Thank you in advance for the help! According to Nespresso (2011), “As the worldwide pioneer, .Nespresso .redefined the way coffee lovers around the world enjoy their espresso coffee through a unique combination of premium quality Grand Cru coffees, smart coffee machines, and exceptional customer services.”
From the facts above, it is obvious that Nespresso has been doing great in international markets and Kyiv seems to be a good investment for Nespresso. Even so, there are bound to be hurdles and opportunities at the same time. Therefore, the analysis done ahead will give us an insight into how Nespresso will do on entering Kyiv.
The purpose of this business plan is to analyze the possibility of survival in the Ukrainian market, to define the entry, marketing mix, and even to formulate an exit strategy, just in case. The situation analysis will help us learn whether it is feasible for Nespresso to enter Kyiv or not. Thus, this business plan will help us foresee the outcomes of Nespresso entering the Kyiv market.
Kyiv is a good place for tourists, plus the people of Kyiv not only eat local food but also eat continental food. They have Italian and French restaurants as well. They also like to eat fast food, American and Russian dishes. Thus, given that the people at Kyiv have taste buds for food other than local Ukrainian dishes (Kyiv, 2011). People all around the world crave coffee and if the coffee you are having is Nespresso then it is difficult to resist. Nespresso does not only give high-quality coffee but also provides unmatched personal service. These days, service has become just as important as the product, and Nespresso proves that it is excellent at both and that is what makes it so much better than other coffees.
According to Nespresso (2011) “At .Nespresso, creating the perfect coffee is at the heart of what we do. Delighting coffee lovers is why we do it.” .
Nespresso is espresso made by Nestle, it has a healthy rapport in the market not only locally but also in the international market, be it west or east. Nespresso not only produces excellent quality coffee but also gives quality service which a huge plus.