I need some assistance with these assignment. evolving identities in the media project Thank you in advance for the help!

I need some assistance with these assignment. evolving identities in the media project Thank you in advance for the help! Social Identity is the issue studied by sociology, psychology, and also anthropology. Social identification is the initial part of the person and of the whole society. It includes the social identification of the different social groups and separate persons within these groups. Social Identification is the special process by which the person defines him- herself in terms and categories that he/she shares with other people. In contrast to the characterizations of personal identity, social identities assume some commonalities with others. There are several different forms of social identity which have distinct characteristics. For example, they can be divided into personal and group identifications. In this paper, we are going to deal with both of these types.

Also, this paper’s important topic is Media literacy. To be Media literate means to be able to “decipher the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media” (Introduction to Media Literacy). For the media-literate people, it is easier to see the hidden information of the, for example, the commercials. Currently, advertising becomes an increasingly important part of the world and society. It should be noted the role of television commercials is still increasing. this kind of advertisement serves as a channel of transmission of cultural norms and values.

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As a social phenomenon, it is endowed with enormous informational potential, which has both positive and negative effects and which results in the ability to change the separate individuals and society as a whole. Promotional image – is not only a vivid picture, video, and music – it includes also a general impression, and the effect produced by the advertisement on the viewer and potential buyer. In the given paper we need to trace the change of the social identification image using the example of the commercials. The issue concerning the creation of advertising is directly related to sociology and perceptual psychology.

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