Hi, I am looking for someone to write an article on the influence of music in advertising Paper must be at least 1500 words. Please, no plagiarized work! Music as a selling tool has been in the advertising industry for quite some time. From ballads to hard rock, brands have heavily relied on the popular appeal of music genres raging in the market. The main focus has been to make an appeal to the target audience through musical marketing. It has been long agreed that music’s presence in advertising has a favorable, psychological impact on the audience. Studies have revealed that the choice behavior of humans is often influenced by the ambiance in which he has to make the choice, which can be suitably modulated using pleasant or unpleasant music (Gorn, 94). Indeed classical conditioning (Hecker, 5) created using music has become a topic of intense study in the past couple of decades, giving rise to newer and better advertising opportunities for businesses.
An important aspect of determining which type of music will have the best possible impact on the buyers is the determination of the target audience and the program timing at which the advertisement is scheduled to be telecast. Different kinds of advertisements are shown on the television and are programmed for breaks in between soaps, cartoons, prime time and sports hours of the channel. There are specific advertisements to be used during commercial breaks in between news hours and so on. Therefore, the theme of the advertisement is decided by the target audience and the timing of the programs that these audiences are expected to watch. Numerous surveys are conducted to decide the TRPs of programs and those with high popularity are the ones in between which advertisers want to telecast their brands.
The music chosen for a kid’s toy or kidswear brand will be more light and funky to have an appeal to the children who are watching the commercials in between cartons. Gadgets, dresses and consumer items targeted towards the teenage crowd and the youth have hip-hop, rock, or light music backgrounds.