Global M Commerce.

Other mobile commerce products and services that are available in various countries includes mobile ATM, mobile ticketing, location based services, mobile banking and mobile advertising among others. Apart from US, other developing and developed countries such as Canada, the UK, France, Germany, Japan, S. Korea, China, Australia and Brazil have adopted mobile commerce as a way of developing their business activities. This paper aims at discussing the use of mobile commerce in UK and particularly mobile advertising. Mobile advertising refers to use of mobile devices to market goods and services. Major advantage of mobile advertising as compared to the traditional forms of marketing is that consumers can make instant decisions. Once they receive the short marketing message, the consumers can within seconds make a decision to purchase.

In terms of size, the UK economy is the sixth largest in the world. With a population of approximately 54 million people, UK service sector is much developed thus making it to contribute significantly to the country’s gross domestic product. The country’s GDP stands at 2.5 trillion While the GDP growth rate as indicated in the first quarter on 2014 stands at 0.8% which is the same as 3.4% annual rate. UK labour force stands at 30.50 million with majority of the workers being employed in the services industry. As the result of technological development especially in the telecommunication sector, UK has embarked on the use of mobile phones to improve the way business activities are undertaken. The telecommunication industry significantly and value to the UK economy just like the storage and transport sector. For example, in 2011, the telecommunication sector added a value of £25,098 million while the storage and transport sector contributed £59,179 million.

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