The formative evaluation will involve the departmental health being requested to give voluntary input into the program. Also one community member shall be involved in the evaluation process. The summative evaluation will be designed to help the stakeholders and especially the community to give a feedback on the effectiveness of the program. It shall involve the use of quantitative methods. The summative evaluation is the one that will assist the program coordinator to determine program effectiveness.
In this educational health plan, actions will be proposed to guide the evaluation process. To achieve the objectives of the evaluation process, the following steps shall be followed. Collection of baseline data, assessment of associated risks, data analysis and the dissemination of the findings. The plan shall target health staff and shall involve generation of reports generated from data analysis. The plan shall be executed during field visits into the health units.
The time frame for the evaluation plan is 3 months during which a pilot test will be conducted, then data collection and finally the preparation of the final report. Specifically data shall be arranged according to the age of the respondents although gender will still be a criterion for classification. This plan targets to meet the needs of various stakeholders such as the local community.
The communities are directly affected by the activities of this evaluation plan in that, failure or poor coordination of activities is likely to affect service delivery. Therefore it is important to avail all necessary information to the community. Other stakeholders shall include co-researchers, who need to share information so as to generate valid results. It is also important that the evaluation seeks to meet the expectations of the funders who have got their needs and interests too.
The information gathered in the health intervention program shall go a long way in filling some knowledge gap in community health. The fact that not a lot of research has been carried out to identify the various challenges and problems that curtail the success of many community based health programs is the major rationale for this research.
The findings are crucial in solving the numerous problems facing the community. The evaluation will serve to inform the authorities on the areas that need more funding and attention. It will also serve to point out mistakes of the past with an aim of avoiding repetition of the same mistakes. The research is also useful in not only establishing the shifts in health status but also to suggest ways of overcoming the same.
The set up and for the evaluation plan is such that it is generalisable and therefore can be applied to different scenarios including other health education programs. The success of any program extensively relies on proper marketing plan and a well laid out strategies.
To ensure that the health education program reaches to its intended audience, several medium of marketing shall be used. Such include use of electronic media especially the radio and television, promotion campaigns, use of Internet as well as use of the print media. Mainly the target population will be stratified into age, location and gender. The above will be aimed to achieve uniformity in population as dynamics differ from group to group due to variation in needs.
For the program to be successful, it has to reach out to its intended audience. It is not easy to get full participation unless people are well motivated. Therefore, all participants will be offered incentives in form of promotional gear such as caps and T-shirts, as well as free transport and free literature materials.
The roles of the program coordinator involve the execution of goals and objectives, budget execution, recruitment of staff as well as the overall supervision. Immediately the program is handed over back to the community, the role of the coordinator shifts from that of a director to a more indirect role. Specifically as a resource person, roles will include offering of technical support and guidance as well as assistance in monitoring activities.
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