Ethical Consideration of Healthcare Marketing Research

Health care marketing research is an important step in understanding consumer behavior, preferences, and perceptions and, ultimately, improving organizational success. Surveys and other data-collection tools allow organizations to gain insights into the health care products and services consumers need and expect. However, due to the nature of data collection and reporting in health care, there are many ethical considerations. Organizations must be sure to establish an ethical culture that is rooted in honesty and confidentiality.This week, as you explore data collection and reporting methods in health care marketing research, you examine ethical considerations and recommend strategies to address unethical behaviors. You also create a patient satisfaction survey.Learning ObjectivesStudents will:• Analyze data collection and reporting methods in health care marketing research• Analyze ethical considerations of data collection and reporting methods in health care marketing research• Recommend strategies to address unethical behaviors in health care marketing research• Create a patient satisfaction survey*Discussion: Ethical Considerations of Health Care Marketing ResearchWhen conducting market research, health care organizations use a variety of methods to collect and report data. From how this data is collected to who collects it, when they collect it, and how they report it, it is essential for organizations to establish ethical standards for the research process. For this Discussion, you examine ethics in market research and recommend strategies to address unethical behaviors.To prepare:• Select a data collection or reporting method used in health care marketing research and reflect on related ethical considerations.Note: For this Discussion, you are required to complete your initial post before you will be able to view and respond to your colleagues’ postings. Begin by selecting the “Post to Discussion” link and then select “Create Thread” to complete your initial post. Remember, once you click submit, you cannot delete or edit your own posts, and cannot post anonymously. Please check your post carefully before clicking Submit!Post a cohesive response to the following:Analyze ethical considerations for the data collection or reporting method you selected. Then, recommend strategies to address unethical behaviors that may occur when using this method in health care marketing research. Defend or argue your recommendations. Support your response by identifying and explaining key points and/or examples presented in the Learning Resources.

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