Unit II Essay

Why do we travel?

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This assignment requires you to select a family member, friend, or self-identified travel companion. Once you have identified who you would like to travel with, answer the following questions:

Describe your companion based upon market segmentation: geography, demographics, psychographics, and product-related variables (see pages 43-49).

Using Figure 2-1, the travel decision-making process on page 36 of your textbook, take some time with your self-identified travel group, and walk through the decision-making process.

 How did the process work?

 What were the challenges and benefits of the process?

 Identify the travel motivations addressed (pages 38-43).

 What were the results of your decision?  

Your response should be a minimum of two pages in length, double-spaced. All sources used, including the textbook, must be referenced paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines. 

**I have scanned copies of the coursebook pages that are listed above and I will send to you as an attachment at the point we handshake if you agree complete this assignment.   

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