Why do we travel?
This assignment requires you to select a family member, friend, or self-identified travel companion. Once you have identified who you would like to travel with, answer the following questions:
Describe your companion based upon market segmentation: geography, demographics, psychographics, and product-related variables (see pages 43-49).
How did the process work?
What were the challenges and benefits of the process?
Identify the travel motivations addressed (pages 38-43).
What were the results of your decision?
Your response should be a minimum of two pages in length, double-spaced. All sources used, including the textbook, must be referenced paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines.
**I have scanned copies of the coursebook pages that are listed above and I will send to you as an attachment at the point we handshake if you agree complete this assignment.