This has contributed significantly to the high levels of customer satisfaction, leading to customer loyalty. The company continues to maintain customers through ensuring similar levels in product quality, hence assuring customers of quality in Zara products. High-quality products have in turn brought high sales placing the company in the global market leadership position.
The company presents unique products to its customers through the development of fashion designed based on the market demands. The organisation is drawn in the manufacture of different apparel products trading in different names. The company owns brands like  . Pull and Bear, .Massimo Dutti, .and Uterqüe among several others. The company offers clothing for all sexes, subdivided into different categories. The different categories available for Zara’s are upper and lower garments, which represent the parts of the body, shoes, cosmetics and complements. There is a division within the company that provides children clothing of various types and is named Zara kids
The company remains one of the global leaders in the apparel industry because of the efficiency with which it delivers products into the market. The company is the principal retailer in the apparel industry globally and has 5527 retailing outlets in 82 different countries. The customer profile for the company consists of largely women with 65% of the market, with men and children holding 25% and 15% respectively, of the company’s global market. The company has created a market for itself in the global arena through affordability and differentiation of the products delivered into the market (Sharp & Dawes, 2001). The company makes products for high-end individuals and has continuously avoided the common industry trend of taking fashion to the low-cost countries.
Zara began its international operations through Portugal, when it opened the first store abroad in the country.