Enhancing Employability in Marketing.

Particularly, the banking and finance industry has witnessed this and there is since a vacancy hence the need to employ more marketers and advertisers in London as its the country’s hub. Financial services, professional services, not-for-profit and media are hiring the majority of marketers in London (Anderson & Marsh, 2011).

Also, another current trend worth taking note of in the marketing and advertising industry in the U.K is high demand for digital marketers. Technology has revolutionized the traditional way of doing business. Companies are now hiring personnel who can compete globally and those who are techno-savvy. For example, online marketing is a tool used by most companies that want to gain a global audience. This therefore means that there will be a very high demand for digital marketers who can use various online methods as channels of communication. Another significant trend in this industry is demand for marketers driven by regional specific industries. Each region in the U.K has a specialized marketing need. They will therefore hire marketers who they think will be most appropriate for those various needs. An example would be Leeds is dominated by retail, financial and professional services. Sheffield by manufacturing and public sector. Greater Manchester has a diverse mix of industry, commerce, public sector, as well as dominating the creative agency sector outside of London. The location of the port cities of Liverpool and Newcastle mean they operate almost as separate economies in their own right. This means that the demand for marketers will vary greatly and will definitely depend on the demand and supply rule otherwise known as Adams invisible hand theory. (CBI employability report 2010).

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Finally, the industry has also experienced a high turnover in the fast moving consumer goods sector.

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