Emerging issues in product development Paper 

 Companies and organizations have turned to product development as a means of staying relevant in the market. The essence of product development is to have customers get enhanced products that are capable of meeting their needs. Murad Ahmed, a senior technology journalist recently wrote an article concerning Microsoft is modifying the latest version of its software called the windows 8 (Ahmed 2014, p. 1). The story as reported by Ahmed detailed some of the reasons why Microsoft had decided to modify its latest product (Ahmed 2014, p. 1). The gist of the matter as reported by Ahmed was that customers world over were finding it difficult to use the product as it bore some sought of complications. The issue as reported in March 2014 by Ahmed seemed to have taken a number of people by surprise (Ahmed 2014, p. 1). Even though the giant software company has plans to incorporate the previous features in the newly introduced product, the actions should be well thought of as appropriate.

It is just under 16 months since Windows 8 was introduced into the market (Ahmed 2014, p. 1). Pundits argued that this new development was by far the biggest thing that had ever happened in the software industry. The software product has gained a number of positive feedbacks since the time of inception. However, the company has reported that through its feedback system, a number of customers think otherwise about the product. Some think that the new software is not user-friendly and, therefore, provides a challenge in its use. This has prompted the Microsoft Company to announce its intention to return earlier features in the new product. While the company, maybe by right and well within its jurisdiction to satisfy its customers there are a number of issues that can be drawn from the company’s latest move.

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One of the issues that remain clear is that the company may not have done its homework properly. Before introducing a product into the market, it is incumbent upon a company to carry out the market survey so as to know what a majority of customers want.

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