taking into consideration the virtual space that has been created by the internet, coupled by the globalization of trade and the lifting of trade barriers by various governments, Amazon has been able to conquer nearly all parts of the world by its online businesses (Lynch, 2003). This has led to the classification of commerce as a specialized activity and special experience with Amazon becoming the largest commerce site for the selling of books and goods online.
The first advantage relates to the experience that a person gets when browsing through the wide range of books online. Second, online selling spares buyers the time of moving around stores to sample the books that they need. Instead, one only has to do a click of their computer’s mouse and they have a wide range of books to sample. A person only needs to know about the name of the book as most people are unfamiliar with the ISBN concept. Third, online sale of books at Amazon Inc. entails very secure and simple buying procedures that any computer literate customer with basic skills would easily manage (Barfield, 2003). The payment procedures are also simple to use as a person would only require a PayPal account or credit card to make purchases.
Subsequently, online sale of books allows the customers the opportunity to select between old and new books assuming that the old books are recalled when still in good condition. Nearly all books are available online and if not a request can be easily made for the same. Online sale of books is also efficient in the sense that one may just order online and then have the book delivered to their houses without having to move at an extra but, lesser aggregate cost. Finally, online shopping of books accords a buyer with the opportunity to assess books from different authors and publications.