In 2007, Mardi Tan had the idea to start a free professional meeting site for Asian and Australian professionals who wished to make business connections. Her research showed that in 2000, there were 6.4 million Internet users. As of May 2014, Yumcha’s Website showed 696 members. Examine the key challenges that Ms. Tan faced in finding global developers. Speculate on whether or not elements of culture affected the behavior of the developers that she chose. Provide a rationale for your response.