Explain what it means to create economic value. Explain what it means to add value through diversification (see Figure 6.1). Are these two things the same? Is one a subset of the other? If I’m a shareholder of two different companies, why might I want them to merge?
What are the six Ss?
Can value be added in the same way regardless of the type of diversification? Or are there better ways to add value depending on the type of diversification involved?