1. distinguish between social media and traditional media in international marketing.

2. Consumers throughout the world expect that the brands and products they buy and use are marketing by companies that conduct business in an ethical, socially responsible way.  Socially conscious companies should include human rights, labor, and environmental issues in their agendas.  These values may be spelled out in a code of ethics.  Ideological, societal, and organizational perspectives can all be brought to bear on CSR.

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