Digital Marketing Strategy.

Gloria Jeans offers the market with the highest quality of Arabica beans of coffee species. The organization gets its coffee roasted with modern technological equipment in Australia. The organization objective is to capture some of the Malaysian coffee market specialty through targeting of thirty outlets thus creating a strong presence in the market lifestyle and retailing of coffee in Malaysia. The company can improve its presence online because it has adequate resources helping increase its presence physically and thus further expand itself both online and offline. Currently, Gloria Jean’s promotes itself offline and online. Its in-store does not give any link to its presence online thus its digital marketing profile seems to be very low. The organization has online intermediaries in existence such as Google, Malaysian directory and Yahoo that helps it expanding its market share and selling capacity to the online consumers (Myfranchise 2009).

Google sites in Malaysia have been ranked as the most popular seven million visitors in the month of June in the year 2009 in Malaysia. This accounted for approximately y seventy-six percent of the total local population who get online. Research indicates a slight increment in the population of Malaysia who use the internet from eight thousand six hundred and eighty to nine thousand four hundred and one (Digital Media across Asia 2010, March 22).

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Approximately nine point three million people in Malaysia who are aged fifteen years and above do access internet from workplaces and homes, with each of them spending approximately fourteen hours online. New opportunities to capture the attention of the targeted market are offered by such growth of online users. Therefore, Malaysia bears the potential to increasing its population-accessing internet. In Asia region, Malaysia emerged the strongest country with strong penetration of social networking and nearly three point eight hours engagement per visitor.

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