The lack of familiarity with different communication styles, interaction patterns, and language proficiency can impede both the internal and external organizational relationships, thus eventually breaking down the company on a long-term basis.
In a multinational company like Novell, who specializes and caters to networking operating system software, success would not have been attained if not for the global distribution of its software. Their products would not reach their end-users if Novell had not properly dealt with the language and communication barriers being put up in a multicultural setting.
With these issues and concerns, the importance and significance of language and communication in a cross-cultural environment can never be denied. The international growth of any organization would not have been possible given that such issues are not effectively addressed and controlled. This paper seeks to discuss how Novell was able to properly address the issues of language and communication in a multi-cultural setting, which led to the success and international growth of the company. Hopefully, with Novell’s case, more and more promising companies would follow its footsteps towards success.
An IT-based company based in Massachusetts, United States, Novell’s software product offerings include eDirectory, Open Enterprise Server, SUSE Linux Enterprise Server, Netware, Linux Enterprise Desktop, GroupWise, ZENworks, Identity Manager, iChain, exteNd, SecureLogin and BorderManager (Wikipedia, 2006). The company has a net income of US$372.6 million (2005) and employs about 5,006 people (2006) all over the world.
Aside from its numerous product launchings and offerings, Novell’s success can be mostly attributed to its global business plan. It markets products and customer-support through a partner and leverage model (McEntire, Derr & Meek, p. 370).