Part 3 of your marketing plan is due by the end of Week 7. You will complete Sections F-H of your marketing plan:
- Channels of Distribution: A description of the proposed channel strategy for the product. Should include information about the sales force (if any) and wholesale and retail channels, including selection, compensation, and management (two pages).
- Advertising, Sales Promotions, PR Plans: A description of the proposed promotional activities for the product (two pages).
- Budget for 3 Years: (one page)
Submit your assignment to the Dropbox, located at the top of this page. For instructions on how to use the Dropbox, read these step-by-step instructions.
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See the Syllabus section “Due Dates for Assignments & Exams” for due date information.
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