Countries:UK,Mexico & Spain

Product: XCELSIOR CHARGE H2

Market Entry Comparative Analysis: (45 marks)

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DIRECT EXPORT (15 Marks) :

 Market Entry Form    5 Marks

×        Provide a detailed description of this form of market entry, (eg are you considering an agent or distributor or not and the implications)

×        Indicate the country you plan to enter with that form of entry (choose from the 3 countries provided)

×        Why did you choose this country and not the other two

×        Why is that form of market entry is optimal for that country

×        What will be the level of involvement required by your organization

×        (refer to your text and class discussions)

Pros and Cons    5 Marks

×        Based in your internal analysis (Assignment #2), what are the advantages and disadvantage of this strategy to your organization

Timeline         5 Marks

×        What could be considered a reasonable timeline to get your product to market if this form of market entry were chosen. 

×        Why have you chosen this timeline (be certain to refer to the text and the key considerations in timing market entry speed)

LOOSELY COUPLED STRATEGIC ALLIANCE (15 Marks):

Market Entry Form    5 Marks

×        Provide a detailed description of this form of market entry,

×        Indicate the country you plan to enter with that form of entry (choose from the 3 countries provided)

×        Why did you choose this country and not the other two

×        Why is that form of market entry is optimal for that country

×        What will be the level of involvement required by your organization

×        (refer to your text and class discussions)

Pros and Cons    5 Marks

×        Based in your internal analysis (Assignment #2), what are the advantages and disadvantage of this strategy to your organization

Timeline     5 Marks

×        What could be considered a reasonable timeline to get your product to market if this form of market entry were chosen. 

×        Why have you chosen this timeline (be certain to refer to the text and the key considerations in timing market entry speed)

GREENFIELD:

Market Entry Form     5 Marks

×        Provide a detailed description of this form of market entry,

×        Indicate the country you plan to enter with that form of entry (choose from the 3 countries provided)

×        Why did you choose this country and not the other two

×        Why is that form of market entry is optimal for that country

×        What will be the level of involvement required by your organization

×        (refer to your text and class discussions)

Pros and Cons    5 Marks

×        Based in your internal analysis (Assignment #2), what are the advantages and disadvantage of this strategy to your organization

Timeline     5 Marks

×        What could be considered a reasonable timeline to get your product to market if this form of market entry were chosen. 

×        Why have you chosen this timeline (be certain to refer to the text and the key considerations in timing market entry speed) 

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