Another example is how the prince’s birth has been announced to the public, which merges new and old media traditions. Clearly, several things, including deciding and announcing the name of royalty, are much faster done now compared to olden times.

Moreover, being part of the British family, Kate and William’s little prince will expect large media attraction and coverage, although the British family has tried to limit the latter’s presence in their lives in various ways, since Princess Diana’s death in August 31, 1997 (Lawless and Vinograd, 2013). The royal family, for example, has made arrangements with the British press regarding photos and information that can or cannot be published in the past (Lawless and Vinograd, 2013), a form of censorship that is harder to apply on the foreign/international press. These actions are only some of the examples of the departures of the British family from old traditions and their responses to the intrusions that come from the new media. This essay describes the old and new media environment that the little prince will grow in, as well his impact on the British economy and society. It shows that, despite the prevalence and dominance of the new media, the British family balances old and new cultural traditions as they seek to manage and to influence the media’s increasing impact on society, most especially, on the growth of the little Prince George.

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To learn more about the role of media in the British family, it would be helpful to describe some changes in how the royal family announced the birth of Prince George. Traditionally, the royal family announces the birth of royal babies “in front of Buckingham Palace, in the form of a notice placed on an easel in the forecourt of the palace” (Gibson, 2013).

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