Compose a 1250 words assignment on the media as a process of communication. Needs to be plagiarism free! In every corner of the world, everybody wants to hear news from other parts so that they can make an informed decision pertaining to business, travel, entertainment and so on. This is the reason why global media becomes the most reliable platform upon which these and other important issues can be achieved.
Global media refers to all the communicational means by which news around the globe are distributed. According to Wilkinson, the deals that involve global media have been in existence for a long period of time. Surprisingly, they have never reached the optimum potential. This can be attributed to the acute absence of clearly coordinated approaches by all the stakeholders who include. clients as the consumers of the content, owners of the media as well as agencies dealing in media issues. (1999, 14)
The Second World War had several ramification effects on several world systems. One of it was the establishment of a bi-polar globe comprising of free capitalism and socialism of states. During the cold war issues that came about, assumptions of global communication flows were largely inculcated. At that time, the idea of free flow symbolized the western nations. The United States, in particular, was largely against the policies of the communist nations to have state control, suppression and utilization of the media to get propaganda.
The theory of free flow was largely championing for the freedom of the media, this meant that the media was at liberty to look for its own content everywhere and anywhere. The media was also free to sell its content to anyone and anyplace. The industry was to have its own control mechanisms and be regulated by its own stakeholders. This theory was widely accepted by media owners since it brought liberty. There was no state control about entry and exit of new firms into the market since they were not to serve the interests of the state.