Compose a 1250 words assignment on commodification and globalization. Needs to be plagiarism free! In this regard, with the general objective of exploring the concepts of globalization and commodification, especially intersecting perspectives, the essay specifically aims to address the following tasks: (1) to choose a place, institution, artifact, image or idea and consider the extent of its commodification and globalization. (2) to use relevant academic discourse to analyze the qualities of the chosen case to come to conclusions and insights. (3) to underpin one’s discussion with relevant theory and ensure balance in the essay by commenting on the positive and negative aspects of the impacts of both globalization and commodification. and (4) to include photographs of the chosen case to support the essay.
Globalization has been defined by Mazrui (2001) as consisting of systems and operating processes aiming to ultimately be interrelated with global protocols on a continuously growing exchange of transactions among diverse countries and regions (p. 1). On the other hand, Landay (2008) averred that “virtual commodification is a process of transforming experience, ideas, and ideas about the self into the quantifiable products of inworld consumer culture, and placing those products in a social context in which people define things in terms of themselves, and themselves in terms of things, i.e., that “self” is created and understood through the goods and appearance of the goods people consume” (p. 4). From the qualification of terms, commodification becomes global in perspectives in so far as a product, service, artifact, image, or idea is turned into a commodity. To expound on the concept in a global context, one opted to select a social networking game that became famous through Facebook, FarmVille.
A social networking game that was developed by Zynga, a social game developer located originally in San Francisco, California, became a global phenomenon – FarmVille. According to its official site, “Zynga is committed to transforming the world through virtual social goods. Zynga players have made a real change by raising millions for several international nonprofits since Zynga.org launched in October 2009” (Zynga: What, 2010, par. 1).