Complete 6 pages APA formatted article: The Cultural Industry in Relation to the International Events Industry. Firstly, the Frankfurt School’s key arguments in regard to the culture industry will be summarized. Secondly, these arguments will be evaluated critically. Thirdly, its relationship with the international events industry will be analyzed.
In “ The Culture Industry: Enlightenment as Mass Deception”, the culture industry is first explained in technological terms. According to Adorno and Horkheimer (1994, pp. 121), “a technological rationale is the rationale of domination itself.” Thus, they emphasize the technology of the culture industry, which is standardization and mass production (1994, pp. 121). They mention the term culture industry second time in the context of the public as they argued that the attitude of the public “is a part of the system, not an excuse for it” (1994, pp. 122). However, the relationship between the masses and the culture industry is not clarified in the article. In fact, the meaning of the “culture industry” was so elusive that Adorno felt a need to publish a new article, “The Culture Industry Reconsidered” in order to distinguish the culture industry from “the mass culture”. In contrast to the mass culture, which implies a culture that flourishes from the masses themselves. the culture industry denotes a system in which the consumers are ruled from above by means of technology (Adorno, 1989, pp. 128). For Adorno, the term mass media is not an innocent term, but it is a phrase specifically designed for creating the illusion that consumers are still the subjects (pp. 129).
Furthermore, Adorno points out to the reification of human beings as the passive consumers of cultural commodities, as mere wheels of the machine of cultural industry. As human beings are debased in petrified relations (pp.129), they become merely numbers represented “as statistics on research organization charts” (Adorno and Horkheimer, 1994, pp. 123).