Chapter 16 – Marketing Strategy

Section-1 APA format 500 words

Chapter 16 – Marketing Strategy

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Learning Objectives:

  1. Understand what marketers can do to increase profitability.
  2. Become familiar with some of the most popular strategic frameworks.
  3. Recognize the significance of SWOT analysis.
  4. Recognize the significance of marketing metrics in strategy.

Chapter 17 – Marketing Plans

Learning Objectives:

  1. Understand how a marketing plan is developed.
  2. Understand the role of the marketing framework in developing a marketing plan.
  3. Understand the role of the timeline and budget estimation in developing a marketing plan.

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Section-2 APA format 600 words {each question 300 words }

Reflection and Discussion Forum Week 7

Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), the term(s), and/or any other thing that you felt was worthy of your understanding.

Also, provide a graduate-level response to each of the following questions:

  1. Think of a company you’d like to interview with, and list 1-2 specific factors for each of porter’s five forces.
  2. Pick your favorite brand and look at the 5Cs for that company. What is the brand’s “situation analysis”? Based on that assessment and what you know of the brand, what recommendations would you make to the company regarding that brand or its business?

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Section-2 APA format 500 words

Activity 7

This activity/assignment will help students understand strategies for market penetration, product development, market development, and diversification

The activity I:Pick a product of your choice and use the Ansoff product-market growth matrix to design strategies for market penetration, product development, market development, and diversification for the said product.

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Section 4 ( 600 words)APA format)

Practical Connection Assignment :

how, Market Management practical connection to being a Software developer and to my career?

Example:

it like this: you have studied the market management course. here you need to explain how this course help full to your career being a software developer

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