From the Marketing Case BWT each student may consider the case from a global perspective or from their own country’s perspective. This is a continuation of the mid term assignment.
Use official cover provided on Moodle, table of contents and introduction. Each question should be clearly identified as a headline and answered as a separate section of the paper.
Questions:
BCO211 STRATEGIC MARKETING – FALL, 2020 FINAL ASSESSMENT Task brief & rubrics
Task
From the Marketing Case BWT each student may consider the case from a global perspective or from their own country’s perspective. This is a continuation of
the mid term assignment.
Use official cover provided on Moodle, table of contents and introduction. Each question should be clearly identified as a headline and answered as a separate
section of the paper.
Questions:
• You need to prepare a new launch for your brand (remember it has to be based on customer needs), Develop and explain the steps of New Product
Development.
• Describe the strategic decisions that you will apply to the marketing mix.
o Product
o Distribution
o Price
o Communication (IMC)
• Marketing Plan proposal
Formalities:
• Wordcount: 2,000 – 2,500, approximately
• Be creative and use pictures and schematic formats
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography have to be in Harvard’s citation style.
• Upload PDF to avoid Turnitin rejection.
Submission: Week 4 – Via Moodle (Turnitin). Due date: 1st November, 11:59 pm. (CET)
Weight: This task is a 60% of your total grade for this subject.
It assesses the following learning outcomes:
• Demonstrate understanding of the principles of Marketing and their applicability.
• Understand the processes of interaction between key stakeholders in the domain of Marketing.
• Identify and analyze the major forces in the marketing that impact business operations.
• Illustrate the impact of effective marketing programs and marketing plans
Rubrics
Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69
Knowledge &
Understanding
(30%)
Student demonstrates
excellent understanding of
Marketing key concepts
and uses vocabulary in an
entirely appropriate
manner.
Student demonstrates
good understanding of the
task and mentions some
relevant Marketing
concepts and demonstrates
use of the relevant
vocabulary.
Student understands the
task and provides minimum
Marketing theory and/or
some use of vocabulary.
Student understands the task
and attempts to answer the
question but does not
mention key Marketing
concepts or uses minimum
amount of relevant
vocabulary.
Application (20%) Student applies fully
relevant knowledge from
the Marketing
Management topics
delivered in class.
Student applies mostly
relevant knowledge from
the Marketing
Management topics
delivered in class.
Student applies some
relevant knowledge from
the topics delivered in
class. Misunderstanding
may be evident.
Student applies little relevant
knowledge from Marketing
topics delivered in class.
Misunderstands are evident.
Critical Evaluation
(20%)
Student critically assesses
in excellent ways, drawing
outstanding conclusions
from topics delivered in
class.
Student critically assesses
in good ways, drawing
conclusions from topics
delivered in class.
Student provides some
insights but stays on the
surface of the topic.
References may not be
relevant.
Student makes little or none
critical thinking insights, does
not quote appropriate
authors, and does not
provide valid sources.
Communication
(30%)
Student communicates
their ideas extremely
clearly and concisely,
respecting word count,
grammar and spellcheck
Student communicates
their ideas clearly and
concisely, respecting word
count, grammar and
spellcheck
Student communicates
their ideas with some
clarity and concision. It
may be slightly over or
under the wordcount limit.
Some misspelling errors
may be evident.
Student communicates their
ideas in a somewhat unclear
and unconcise way. Does not
reach or does exceed
wordcount excessively and
misspelling errors are
evident.
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