The objective of this assignment is to analyze a contemporary business problem from a strategic management perspective and propose a well-founded solution. Each student will be required to submit an initial idea one week after the beginning of the class to ensure they are on track. This initial submission should be a brief description (150-200 words) of the contemporary business problem you plan to address, including the name of the company, the nature of the problem, and its significance.
Students are encouraged to use business publications such as Bloomberg, Reuters, Morningbrew, NPR Planet Money, Wall Street Journal, Apple News. Other reputable sources that provide sufficient information are also acceptable.Some EXTRA information:
The presentation should include the following: an introduction with a
brief overview of the company and the business problem, a detailed problem statement, a strategic analysis
using relevant theories and frameworks (e.g., SWOT, PESTEL, Porter’s Five Forces), a proposed solution,
an implementation plan, and a conclusion summarizing the key points and expected impact of the solution.
The quality of the content, as well as the effectiveness of the presentation delivery, will be evaluated.
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