Charlotte Beers at Ogilvy and Mather WorldwideOgilvy and Mather Worldwide is the sixth largest advertising agency in the world. This case examines the process of formulating a vision statement and leading a transformation effort amidst industry changes and organizational crisis. For this assignment, you will assess the vision of Ogilvy and Mather and the vision-creating process. You will also identify strategies used to support the change vision and apply Kotter’s eight-stage framework for managing change to the case. 1. What is the vision of Ogilvy and Mather and what is your assessment of this vision? • Is the vision clear? • How does it fit strategically with what the company is doing? • Who are the most important internal and external stakeholders? • Does the vision address stakeholders needs and is it aligned with the company’s goals?2. What is your assessment of the vision-creating process that Beers and her team went through to create the vision? • Who was involved and was it the right level of involvement? • How was buy-in created and how effective was Beer’s leadership style? • Was there resistance to this change and how was it dealt with? 3. Relate Kotter’s eight-stage process to the case. • Discuss and analyze two stages you feel the organization used effectively and two stages where you felt there could have been significant improvement.
