BUSINESS

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Choose one of the companies below along with their issue and begin a discussion about the six step process of stakeholder management.

  • Coca-Cola / Large, sugary fountain drinks
  • Shell / Oil drilling in the Arctic
  • L’Oréal / Animal testing
  • McDonald’s / Happy Meals marketed to children
  • Vapor e-cigarettes / Legal restrictions
  • Google / Gender disparities in the workforce

Six Steps in the Process of Stakeholder Management1. Identify stakeholders.2. Describe the stakes.3. Consider the significance of stakes/claims.4. Evaluate opportunities.5. Consider responsibilities to stakeholders.6. Consider relationship-enhancing strategies and actions.

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