Burger Prince is one of the largest hamburger chains in the nation, and fiercely competitive with the well-known chain of Captain Hook Seafood House restaurants. Captain Hook has recently introduced a new line of hamburgers in order to expand beyond seafood. Burger Prince received information that it believed was reliable indicating that the Captain Hook’s burgers contained substantial amounts of filler. Burger Prince then ran advertisements saying that its pure beef burgers were better than the Captain Hook’s burgers that used filler. Does Captain Hook have recourse and what is the likely outcome?