Audience Analysis Memo

This read-me of the assignment sheet is for your benefit. This read-me gives you an exact overview of what is expected for the major assignment for this unit.

Effective communication depends largely on understanding your audience. Your audience’s expectations, characteristics, knowledge level, and information needs determine the content you choose to present, the depth of detail you provide, the overall tone or attitude of your writing, and even the purpose you establish for your communication.

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In addition to knowing the importance of analyzing audience, you should also be able to distinguish a document’s primary and secondary audiences.

Primary audiences are the major intended readers for your document. In the workplace, your primary audience is the person or persons who will understand and act on your message.
Secondary audiences are the other potential readers of your document. These are people who may receive a copy of your document.
Most workplace communication has a combination of primary and secondary audiences. For example, people attended your presentation (primary audience) might later share information about your presentation and your handouts with people who didn’t attend (secondary audience).

Assignment Guidelines:

For this assignment, choose two (2) websites that present information on the same subject. However, the two (2) websites should be aimed at different primary audiences. One website should be designed for a non-technical audience and the other for a technical/specialized audience.

Write a memo to your instructor analyzing both websites and their audiences (primary and secondary) and explain the persuasive strategies each website uses to serve its primary audience’s needs.

Synthesize your analysis to the following questions:

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