This media project assignment is designed to showcase your understanding of the importance of ethical behavior in a company or organization. You will look at the impact of ethical behavior on creating a positive organizational culture. Does such impact align with your present understanding of systems theory?
Create a video essay or audio recording that reflects your analysis and key content points. See the Module Four resources for guidance on how to create a video submission, and see Module Five’s optional resources for guidance on how to create an audio recording with a PC (Windows-based computer) or Mac. You also have the option of submitting a voice recording or 1-page response paper in lieu of a video essay.
Southwest Airlines
******please do a powerpoint ****
COM 600 Media Project Two Guidelines and Rubric
This assignment is designed to explore the connection between positive ethical behavior and a positive organizational culture. This assignment supports your
final project in that it will help you assess the degree of ethical behavior in your chosen organization and how it may have affected the communication piece you
are analyzing.
This assignment is to be submitted as a video essay of no more than 3 minutes that addresses your understanding of ethical behavior and the impact it can have
on an organization’s culture. Students should look for opportunities for critical analysis of the communications process as well as how systems theory frames
those arguments. See the Module Four resources for guidance on how to create a video submission. You also have the option of submitting a voice recording or
1-page response paper in lieu of a video essay. See this module’s optional resources for guidance on how to create an audio submission.
This assignment, which is drawn from the student’s own perspective and supplemented with knowledge attained in the course, should include the following:
The value of ethical behavior within an organization
The impact of ethical behavior on creating a positive organizational culture
Effective incorporation of systems theory with regard to ethical behavior
Guidelines for Submission: The video essay should be no more than 3 minutes in length and submitted in one of the following video formats: .wmv, .mov, .mp4.
Critical Elements Proficient (100%) Needs Improvement (55%) Not Evident (0%) Value
Value Discusses the value of ethical behavior
within an organization and supports
discussion with course material
Discusses the value of ethical behavior
within an organization but does not
support discussion with course material
Does not discuss the value of ethical
behavior within an organization
30
Impact Explores the impact of ethical behavior on
creating a positive culture
Cites that ethical behavior has a positive
impact on culture but does not explore the
idea
Does not explore the impact of ethical
behavior on creating a positive culture
30
Systems Theory Incorporates systems theory effectively
into the argument
Mentions systems theory but does not
make strong connections with the material
Does not mention systems theory 30
Articulation of
Response
Argument is clearly structured and contains
precise articulation and pronunciation
Argument is somewhat structured with
fairly clear articulation and pronunciation
Argument is not structured, words are
slurred or have dropped consonants, and
pronunciation is non-standard
10
100%
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