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2-2 Short Paper: Starwood Hotels’ Quality Initiatives

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As an operations management professional, you will be asked to examine companies’ operational processes, identify performance gaps, and recommend quality-driven strategies that will cut costs, increase profits, and enhance differentiation. In this assignment, you will practice these skills in the evaluation of Starwood Hotels’ quality improvement efforts. This exercise will help you prepare for Milestone One, due in the next module.

Before you complete your paper, you will need to view the video “Starwood Hotels—Process Performance and Quality” (available through the MyOMLab link on the left-side navigation).

To complete this assignment, review the Short Paper Guidelines and Rubric document.

Video link:  http://media.pearsoncmg.com/ph/streaming/bp/2013/MGMT/OM/Krajewski/starwood_performance_and_quality.htmlHide 

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