the data analysis assignments will be limited to using Microsoft Excel.
The directions are found in the Word document attached. You will use Excel to run the analysis. The data is in the attached Excel file – called Customerdata.
| Barriers faced by customers to attend Plays at XYZ | ||
| Lack of Promotional Discounts | 2.02% | |
| Transportation | 2.56% | |
| Quality of the Experience | ||
| Lack of Reminders | 10.26% | |
| Lack of Theatre Partner | 12.82% | |
| Distance | 21.07% | |
| Ticket Prices | 15.38% | |
| Options | 33.33% |
MARKETING RESEARCH
LAB Assignment #3
Software (all programs): Microsoft Excel
Instructions: Access the file – Customerdata
Analyses:
Analyze the dataset and generate the following:
1. Bar Chart
Instructions:
1. Copy the data columns (both Column A and Column B)
2. On the Insert tab, in the Charts group, click the Column symbol.
3. Select the first option under the label 2-D columns
Output:
Screenshot and save the output on Excel and attach it as a document to Canvas
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