Hi, I am looking for someone to write an article on the business perspective of the apple company Paper must be at least 2750 words. Please, no plagiarized work! The brand value of the company is incomplete in today’s world. Effective use of technology provides the company with brand recognition, enabling it to stand out among its competitors. The collaborative work of its employees has paved the way for the success of the company, which follows a collaborative work culture. Apple Inc. is recognized as the biggest start-up in the world, formed by the efficient hands of Steve Jobs. There are frequent team meetings in each department in order to discuss the current business scenario, and the company values and encourages the participation of its team members in the decision-making processes. Apple has a reputation of valuing individuality and excellence that help in the company’s decision making (Apple Inc, 2012). Products/services and geographic scope Formerly named Apple Computer Inc., the company is an American multinational corporation which specializes in the design and sale of electronic goods and high-technology personal computers, along with computer software. The best-known products of the company are the Macintosh series of computers and the iPhone. In 2007, the company shifted from offering only computers towards making and selling consumer electronics. In terms of market capitalization, it is the largest public limited company. The company manages its business on a geographic basis, with five operating segments, in America, Japan, Europe, and some other regions. The operating segment offers similar hardware as well as software products (Datamonitor, 2009:3). Competitors Apple Inc operates its business in multiple industries, the main one of which is personal computers. Apart from this, the company produces software and consumer electronics. In the personal computer industry, Apple’s main competitors are IBM, Hewlett Packard, Dell Inc. etc. In the consumer electronics industry, the main market competitor is Samsung, which has a similar type of product on the market. Apple has also been facing competition in developing countries. Apple’s direct competitors are Google, Microsoft, and RIMM (Research in Motion Limited).