Amazon Case Project

Read and analyze the FastCompany article “The Real Story Behind Jeff Bezos’s Fire Phone Debacle And What It Means For Amazon’s Future”

https://www.fastcompany.com/3039887/under-fire

Prepare a brief essay (up to 3 pages, double spaced 11-pt font, plus references and appendices), covering the following issues:

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1. analysis of Amazon’s current business model (essential characteristics)

2. how does Fire Phone fit (or not fit) this model? Strengths and weaknesses of Fire Phone as a part of Amazon’s business model

3. recommendations for Amazon: what to do with the Fire Phone? (e.g., to integrate it into existing business model / discontinue / other options…)

You may use additional information for analysis (cite it!)

Attached a sample case (B+/A- paper) and Grading Rubric. Please study the article FIRST, use the sample case for reference, sound data and evidence to support the writeup.

Revision might needed.

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