Advertising Messages and Marketing Communications

Section: 1(600 words in APA format) Market Management

Chapter 11 – Advertising Messages and Marketing Communications

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Learning Objectives:

  1. Understand what advertising is, its importance, and its goals.
  2. Distinguish between the various types of advertising formats.
  3. Understand the various ways to determine advertising effectiveness.

Chapter 12 – Integrated Marketing Communications and Media Choices

Learning Objectives:

  1. Understand the key issues associated with the three media decisions.
  2. Acquire an appreciation of the strengths and weaknesses of each advertising medium.
  3. Know the various non-advertising components of integrated marketing communication.
  4. Understand the evaluation of the advertising media’s effectiveness.

Chapter 13 – Social Media

Learning Objectives:

  1. Understand social media.
  2. Understand social networks.
  3. Understand the return on investment, key performance indicators, and Web analytics associated with social media.

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Section: 2(500 words in APA format) Market Management

Reflection and Discussion Forum Week 5

Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.

Also, provide a graduate-level response to each of the following questions:

  1. Imagine you were designing an ad for a (choose one): car, laptop, health clinic. What would your ad look like if you were targeting: a) old people, b) kids, c) super rich people, d) What celebrity would you have endorse your brand? Why?
  2. Create a press kit that will be sent to customers and the media announcing a new product launch.
  3. Have you ever recommended a particular product to a friend or bought a product based on a recommendation from a friend. Would you be more likely to buy a product based on word-of-mouth or advertising? Why?

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Section: 3 (500 words in APA format) Market Management

Activity 5

This activity/assignment will help students understandadvertising messagesand marketing communications.

Activity I:Use the Internet to research and identify 10 ads that have used subliminal messages, prepare a report about these ads. Is it very easy for consumers to identify these hidden messages? What effect do they have if any? If not, why do you think advertisers use them?

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Section: 4 (600 words in APA format) Legal, Ethical, & Social Envn

Reflection and Discussion Forum Week 5

Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.

Also, provide a graduate-level response to each of the following questions:

  1. The Federal Aviation Administration (FAA) proposes a new rule. During the comment period, an individual considered to one of the most experienced aviation experts in the country strongly disagrees with the rule and provides a wide variety of support for her position. Must the FAA not pass the proposes rule based on this comment? Must the FAA consider the comment when deliberating passing the new rule?
  2. State and explain each stage of the formal rule making process for administrative agencies. Provide examples as appropriate.

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Section: 5 (500 words in APA format) Legal, Ethical, & Social Envn

Week 5 – Short Essays

Question I – If a business does not agree with the decision of a hearing officer, may that business appeal the decision directly to the judicial court system?What steps must the business take to get the case within the judicial system?

Question II -Peter Plaintiff’s son is killed while working overseas for a United States corporation that deals in proprietary petroleum extraction and production.Peter Plaintiff brings a wrongful death lawsuit on behalf of his son’s estate against this corporation and requests a wide scope of business documents related to the corporation and its overseas operations under the Freedom of Information Act (FOIA).What defenses, if any, does the corporation have against revealing the requested information under the FOIA?

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