Develop a realistic Social Media Marketing Plan for a hypothetical business/organization of your choice
8-10 pages.
Marketing Summary
(
Choose a
hypothetical
business/organization and develop a Social Media Marketing P
lan for it.
Explain here the purpose of your Social Media Marketing Plan and why it is important for your
chosen
entity
’s overall advertising campaign. How will it support your company’s mission?
)
Social Media
Objectives
Main Objectives – Summaries
Objective
1
Objective 2
Objective 3
(
Summarize how your objectives work together for the growth of your
chosen
entity
’s communication with consumers, as well as how they contribute to your overall marketing strategy.
)
Target Audiences
|
Audience Description |
Objectives |
|
Audience 1 |
|
|
Audience 2 |
|
|
Audience 3 |
(
State the characteristics of
your target audiences
including any data you have about demographics
(based on segmentation)
. How will these audiences
influence
your
social media
marketing campaign
strategy
?
What tactics will you use to get
your messages
to
reach
all
three different
audience
s
?
)
Message Synchronization and Integration
(
Identify which venues
/methods
you will use to deliver your messages to your audiences.
Business/Organization’s
website
Business/Organization’s
message board
E-Mail marketing campaign
Print and/or mail media
Events
Etc.
Identify which Social Media venues you will use to deliver your messages to your audiences.
Google+
Tumblr
Youtube
Flickr
Myspace
Other
)
Monitoring and Listening
(
Describe your plan for listening to your audience, monitoring conversation, and replying to audience questions/comments/concerns/messages.
What is the structure of your Social Media team? Is there a daily, weekly, or monthly schedule for who will monitor the pages?
If questions arise,
whom
should your team members contact for answers?
)
Social Marketing Strategy
(
Consider your audience and describe what type
s
of messages you will send. Will they be news, promotional, sale-related, community building, or all of the above? How will each strategy contribute to your marketing plan?
)
Venues and Monitoring Tools
(
Draw from your chosen list of Social Media venues
/methods
and summarize here why you chose them, then update the chart about monitoring.
)
|
Update/Monitor Frequency |
Monitoring Tool(s) |
| Google+ | |
| Tumblr | |
| Myspace | |
Measurement Tools
(
Summarize how you will gauge audience interaction and page growth. What tools will you use to gather data and how will you package this data into reports? Will the reports be weekly, monthly, or yearly?
Facebook Insights
Hootsuite
Analytics
Google Analytics
Simply Measured
Klout
PeerIndex
Topsy
Other
)
Measurement Data Evaluation
(
Go into detail about what you will do with the data. Will you look for ways to instigate growth if you see problem areas? If you need to re-evaluate your overall marketing plan to adjust future data, what will your team do?
Will there be daily, weekly, or monthly meetings with your team about your data?
)
Marketing Plan Timeline
(
If you have major dates by which you want to see certain areas of growth, list them here. For example, if you’d like your
entity
’s Facebook page to gain a valuable amount of participation within six months, list the ways in which you can do so using all of the above information. How do you want your Social Media Marketing Plan to have helped your company grow its online presence by this time next year? What are your major goals and when are their deadlines?
)
Budget and Summary
(
Develop
a budget for what you can spend on marketing
tools,
list it here as well as what you think you’ll need.
For example,
Hootsuite
offers a paid
version, which
will cost your company money but may be invaluable to your plan.
)
(Courtesy of OMNOMEDIA – Meaghan Matthews) with some modifications.
1
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