A variety of communication channels also exist to promote the marketing campaign, wheather using traditional or new media. Even when a marketer is conidering traditional media elements such aas print advertising, pushing a customer to the brand’s website is important. Many customers will check the website to find out more about the brand.
Traditional media includes print, broadcast and out-of-home advertising ( billboards) channels. New media includes video, social media and online adverstising channels to help appeal to your customers’ purchase motivations. Research is key in understanding how the media matches your market. * Psitioning Statement * Criteria for Evaluating a Positioning Statement.
1.Name 1 customer target market (iPad) you believe your selected company (Apple) should focus on with its promotional Web and traditional efforts.
2. Discuss the following with your colleagues:
What is one online channel you would suggest and why? * For example, would search engine marketing to be a consideration, social media sites, or traditional advertising options? How are these revelent to your target market?
Discuss your choices and how they match your target market.
300-400 words with References.
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