A ‘needs analysis question’ under training techniques and practices in HRM.

A ‘needs analysis question’ under training techniques and practices in HRM.

Needs Analysis: Braga Wear Retail
You will assess the following case and report your findings to the questions below in a Digital
Report. The purpose of this assignment is to a) become familiar with the critical thinking
process needed to address performance related concerns in the workplace while conducting a
Needs Analysis, and b) using digital tools to report on your findings
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submit a Digital Report using Adobe Creative Cloud Express- CHOOSE “webpage”,
via the Blackboard Assignment folder. Remember to submit the “published” link
The assignment should thoroughly answer each question using references from the
textbook; Body = 5-7 Slides.
Cite the textbook using APA citations and a Reference page is required
Your analysis should be specific and detailed, while using the textbook as your
reference.
CASE SCENARIO:
Braga Wear operates a chain of luxury men’s clothing retail stores across the United States. It
has been aggressively opening locations in new markets but has had a challenge in finding sales
associates with the right fit and skill set.
Its flagship store in Toronto opened six months ago and sales budgets have not been met. The
strategy for the flagship store is to sell high ticket items such as suits, formal wear, shoes and
designer label items but analysis has shown high turnover in lower priced items. This store is
important as it is the first in Toronto. Opening was hastened: Braga Wear’s President insisted
that the store be opened before Toronto Fashion Week. As a result, the store opening was on
an accelerated path … such as, finalizing sales strategy and budget, merchandising mix, the
operations, and HR related activities.
The pool of sales associate candidates was large; everyone in local retail had heard about the
luxury brand and its success in the United States. Jason, the store manager was recruited from
Havana Wear, a fast fashion retailer. He has a successful track record of hiring high performing
sales associates and took many of his Havana Wear team with him to Braga Wear. Again, because
of tight timelines, there wasn’t enough time to conduct any training prior to the opening.
Turnover during the first year was low as the associates were obsessed with the mystique of the
brand and its local potential. On her market visit, Jennie, the HR VP, visited the flagship store to
meet the team. “It’s just been non-stop since the pre-opening,” Jason told her catching his breath,
“We’ve been so busy getting the store ready and pushing sales that I haven’t even had a chance
to attend corporate orientation yet.”
During a small group meeting with sales associates, Jennie wanted to learn about the latest
fashion trends in Canada and what were the best selling items. Everyone avoided eye contact
and mumbled various answers half-heartedly. “Surely the customers in your client books should
be able to give you some data?” She asked. Jennie sighed at the confused looks she got from
the group.
Upon her return to Braga Wear Corporate office, Jennie was asked to summarize her thoughts to
senior management in a Digital Report presentation.
TASK:
PART A:
After reading and reviewing Chapter 3 (8th ed.), on the Needs Analysis Process, answer the
following questions in details using a Digital Report format using Adobe Express – Webpage:
1. WHAT – Discuss the performance issues at Braga Wear (REMEMBER: Do not summarize any
solutions at this stage). There are 3 lenses to conducting a needs analysis: Organization,
Task, and Person (refer to Needs Analysis Process, Figure 3.1, 8th ed.):
(a) Thoroughly analyze the performance issues of Braga Wear from these 3 perspectives.
(b) Determine which one(s) are the main focus or gap (this will help you plan for solutions
(in part 3).
2. WHY – Determine the root cause(s) of Braga Wear’s performance issues. Use the Barrier to
Effective Performance Table (Human, Technical, Information, Structural – Table 3.2 in 8th
ed.) identify and discuss the most relevant issues to this case?
3. SOLUTIONS – Diagnose the performance issues with solutions related to the root cause(s)
identified above. In your prescription, make specific recommendations to the Toronto
flagship store.
4. A training objective is a statement of what trainees are expected to do after a training
program:
a) Provide 1 (one) training objective you would consider presenting in a training program
for employees at Braga Wear? (CH 4- ensure to have the 4 elements, follow the 3 steps)
b) What content would you include in a training program for the employees at Braga Wear?
PART B:
Based on your analysis and findings, and using the questions above as a guide, create a 5-7 slide
digital report (BODY), in Adobe Express – Webpage. Your digital slide report should include Title page, introduction; body; conclusion, and a Reference page at the end. Consider including
and the importance of:
I. Buttons (web links)
II.
Embedded Video
III.
Several photos
IV. Several written texts: use your own words, appropriate sentences, paragraphs with
supporting research, headings)
V. Minimum of 2 different layouts (glideshow, split layout, or other pre-formatted
layouts)
OTHER IMPORTANT ITEMS:
 Submit the assignment with your published live page/site link from Adobe Creative
Cloud Express “webpage”; and not the editing link.
Digital Slide Report – Marking Rubric
An analysis which integrates concepts and terminology from the text and
class notes or any other scholarly research and answers thoroughly the
questions presented above:
1 Needs Analysis
2 Barriers to Effective Performance
3 Recommendations
4 a)Training Objective + b) Content in training program
Your ability to present your digital slide report using creativity and the
Adobe Creative Cloud Express webpage, with integration of the
following:
i) Min. 2 Buttons (web links)
ii) Min. 1 embedded Video
iii) Several photos (min. 2)
iv) Several written texts: use your own words, appropriate sentences,
paragraphs with supporting research, headings)
v) Minimum of 2 different layouts (glideshow, split layout, or other preformatted layouts)
Marks
/20
/10
Appropriate title page related to the topic, appropriate number of slides
(5-7 BODY. This excludes Title page and reference page)
Additionally: grammatically correct sentences, error-free spelling,
proper use of citations and reference page, proper use of headings and
sub headings and paragraphs, organization and clarity of thought
• Use APA appropriate Reference and Citations to support your words
and theory.
TOTAL
/30