Write the segmentation part of Part F .
Q3
I don’t own a device
What kind of device do you use to monitor your health?
11.10%
70.00%
Smarphone
60%
Smartwatch
40%
60.00%
Fitbit
3%
50.00%
Other
3%
40.00%
30.00%
20.00%
10.00%
0.00%
itor your health?
I don’t own a device
Smarphone
Smartwatch
Fitbit
Other
Q4
Heart rate
48.90%
Steps
68.90%
Heart rythm&ECG
33.30%
Sleep cycle
45.90%
Menstrual cycle
40.70%
Oxygen levels
20%
Respiratory rate
11.10%
Other
3%
If you currently use a device to track your fitness and health, what kind of data
are you most interested in keeping track of?
Heart rate
Steps
Heart rythm&ECG
Sleep cycle
Menstrual cycle
Oxygen levels
Respiratory rate
Other
0.00%
20.00%
40.00%
60.00%
80.00%
d health, what kind of data
Heart rate
Steps
Heart rythm&ECG
Sleep cycle
Menstrual cycle
Oxygen levels
Respiratory rate
Other
80.00%
Q6
Listen to music
18.50%
Exercise
14.10%
Sleep
14.80%
Taking breaks between tasks
8.90%
Create a to-do list
23%
Rank the following methods to maintain your focus in order of pref
being your least favorite and 5 being your most favorite.
Listen to music
Exercise
Sleep
Taking breaks between
tasks
Create a to-do list
0.00%5.00%10.00%
15.00%
20.00%
25.00%
aintain your focus in order of preference, 1
e and 5 being your most favorite.
Listen to music
Exercise
Sleep
Taking breaks between tasks
Create a to-do list
20.00%
25.00%
Q14
Where have you heard of FOCI-2? Select all that apply
Youtube
3%
Google
5.90%
Instagram
5.90%
Facebook
3%
Tiktok
3%
Retailers
3%
Foci Website
100%
Friends/Family
8.90%
Other
Youtube
Google
Instagram
Facebook
Tiktok
Retailers
100.00%
Foci Website
Friends/Family
Other
0%
20%
40%
60%
80%
100%
2? Select all that apply
Youtube
Google
Instagram
Facebook
Tiktok
Retailers
Foci Website
Friends/Family
Other
100%
120%
How would you use this tracker (FOCI-2) to monitor your p
Select all that apply
Q15
Studying
45.90%
Working
70.40%
Walking
49.60%
Activities – Dacing/Workout/Running
41.50%
Other
3%
Studying
Working
Walking
Activities Dacing/Workout/Running
Other
0.00% 20.00% 40.00% 60.00%
2) to monitor your productivity levels?
ect all that apply
Studying
Working
Walking
Activities Dacing/Workout/Running
Other
60.00% 80.00%
FOCI SPSS Data
Technical Appendix:
Q1.
Q2.
Q3. I don’t own a device
Q3. Smartphone
Q3. Smartwatch
Q3. Fitbit
Q3. Other
Q4. Heart Rate
Q4. Steps
Q4. Heart Rhythm and electrical activity (ECG)
Q4. Sleep Cycle
Q4. Menstrual Cycle
Q4. Oxygen Levels
Q4. Respiratory rate
Q4. Other
Q5. Emotional health
Q5. Productivity
Q6. Listen to music
Q6. Exercise
Q6. Sleep
Q6. Taking breaks between tasks
Q6. Create a to-do list
Q7.
Q8.
Q9.
Q10.
Q11.
Q12.
Q13.
Q14. Youtube
Q14. Google
Q14. Instagram
Q14. Facebook
Q14. Tiktok
Q14. Retailers
Q14. FOCI website
Q14. Friends/Family
Q14. Other
Q15. Studying
Q15. Working
Q15. Walking
Q15. Activities – Dancing/Workouts/Running
Q15. Other
Q16. Sitting
Q16. Walking
Q16. Resting
Q16. Working out
Q16. other
Q17. Design
Q17. Productivity tracking
Q17. Compatibility with smartwatch
Q17. Emotional Health tracking
Q18.
Q19.
Q20.
Q21.
Visual Appendix
Q1.
Q2.
Q3.
Q4.
Q5. Emotional health
Q5. Productivity
Q6. Listen to music
Q6. Exercise
Q6. Sleep
Q6. Taking breaks between tasks
Q6. Creating a to-do list
Q7.
Q8.
Q9.
Q10.
Q11.
Q12.
Q13.
Q14.
Q15.
Q16. Sitting
Q16. Walking
Q16. Resting
Q16. Working out
Q16. Other
Q17. Design
Q17. Productivity
Q17. Compatibility with smartwatch
Q17. Emotional health tracking
Q18.
Q19.
Q20.
Q21.
Q22.
Part B – Executive Summary
Part C
To conduct our exploratory research we utilized a survey in order to obtain answers to our
following objectives; to quantify how many people are interested in tracking their cognitive
emotions and productivity through other compatible devices specifically smart watches, how
many people are interested in tracking their focus while in motion, how likely people would be to
purchase FOCI-2 for the price of $99.00. In order to ensure that we obtained the best results,
we decided to survey people from the ages of 14+. Through secondary research we were able
to come to the conclusion that surveying people from the age of 14+ would produce the most
effective results because it was discovered that 14-year-old is a milestone age for both males
and females. At this age teens begin to develop preferences for hobbies and begin to mature,
enhancing their cognitive senses. People above age 14 are more likely to experience
uncomfortable emotions such as embarrassment and anger, and struggle with emotional
control.
Amongst participants it was determined that many already track their health through
devices particularly 60% through smartphones, 40% through smartwatches and around 5%
through fitbits. It was also determined that the majority of our participants were willing to
monitor their emotional health. Specifically, 34% of our participants claimed they would be very
likely to monitor their emotional health, 31% of the participants claimed they would be likely to
monitor their emotional health. Additionally, 47% of participants were very likely to be willing to
monitor their productivity, 16% were likely to monitor their productivity. Furthermore, the majority
of participants were interested in using FOCI-2 to monitor their productivity when working,
studying and when engaging in physical activities – particularly walking. We also extrapolated
that selling the FOCI-2 for $99.00 was not very feasible amongst participants. Majority of the
participants expressed that they would be “neither likely nor unlikely” to purchase this device for
$99.00 whereas ~20-25% would either be very or somewhat unlikely. Other exploratory
research used to compile information came from observations gathered by professionals who
used FOCI-2. Tobias Hofmesiter, a professional productivity coach was able to determine that
FOCI-2 highlighted that he at times overworks himself. He claimed “his mind wants to finish
something while the rest of his system desires recovery.” Maxim Mulyadi, also a professional
productivity coach claimed “ The rhythm sound helps to remind me to focus and catch if I’m
distracted. Centering the attention to the moment instead of multitasking.”
Major competitors for FOCI-2 include Senstone, PlatoWork brain stimulator and ZENTA.
Senstone is a wearable voice recorder that allows users to wear it around their wrist, on their
shirt collar or hang it around the neck. The device helps improve a person’s focus and
productivity by having a smart voice assistant that takes notes and creates calendar events
when you are working, driving or playing. Other features include 3-min voice recording,
automatic speech-to-text and audio and text storage in the app. The second competitor is
PlatoWork brain stimulator developed by PlatoScience. It is a plug n’play headset device that
uses transcranial electrical stimulation technology to stimulate certain areas of your brain to
better solve a task. The device has a stimulation mode that creates neurostimulation to improve
users’ productivity and focus. Lastly, ZENTA by Vinaya is a biometric band that can be worn
around users’ wrists to manage their stress and emotions by collecting your daily biometric data.
ZENTA has strong water resistance and extra durability. Moreover, ZENTA can help users track
their physical activities, sleep quality, breathing patterns, heart beats and emotion states.
1
Another secondary source from The American Institute of Stress determined that 62% of US
workers experience high levels of stress that are out of their control and 33% believe that they
can manage the stress. Only 5% of US workers have low-stress levels. In addition, the research
finds out that workers lose 15 – 30 mins per day in productivity because of workplace stress. US
1
Workplace stress. The American Institute of Stress. (2022, September 22). Retrieved December 4,
2022, from https://www.stress.org/workplace-stress
and Canadian workers were ranked the highest for daily stress levels in Gallup’s latest state of
the global workforce report. About 57% of US and Canadian workers claim that they feel stress
at work on a daily basis (Workplace stress, 2022).
Part D
A discussion of your ‘Ideal Sampling and Data Collection’ Plan for your survey. Include
a discussion of any sampling rules in this section and include any screening questions
directly in your survey.
Results of your sample should be projectable to the overall
Ontario population that may purchase your product category. Please note that your
sampling plan cannot be ‘we will hire a market research firm to administer the survey’ or ‘we will
purchase a list of names’. That is not a Sampling plan — that is a purchase decision .
Our population of interest includes anybody who resides in Ontario older than 14 years old.
There are no more requirements for participate in our survey, as our product can be useful for
anyone. The purpose of this project is to obtain an estimate of the demand for the new product
with new added features, which we believe will add value to the end customers:
●
●
Compatibility with the smartwatch
Ability to track focus level while in motion
Furthermore, the survey will give a company a better understanding of the target
audience ,brand awareness among Ontario residents and purchase likelihood.
3 steps in the sampling process:
1. Define “population” of interest:
a. Population: Anybody who resides in Ontario and is 14 years old and older
b. Research Objective: Obtain an estimate of the demand for the new product
2. Sampling Frame:
a. Physical: Telephone numbers (group members’ personal contact lists)
3. Sampling Procedure
a. Sampling method: Judgement Sample
Study objects are hand-picked, because they are believed to be representative. Also due to
limited resources allocated, members’ contacts were chosen to send the link to our survey.
N=25 respondents, which are duplicated to the number of 500 in SPSS
Since our sample size =500, the data accuracy will be +/- 4.4%
Rules and screening questions:
Screening question:
1. Are you 14 years old and older?
2. Do you reside in Ontario?
The purpose of this project is to obtain an estimate of the demand for the new product with
newly added features, which we believe will add value to the end customers. The added
features include the product’s compatibility with the smartwatch, and the ability to track focus
level while in motion. Furthermore, the survey will give a company a better understanding of the
target audience, brand awareness among Ontario residents, and purchase likelihood. The
sample selected will thus need to reflect the aim of the project Sampling is the process of
selecting members of a population from which inferences about the population as a whole can
be drawn. While there are various sampling techniques, the selected approach is judgmental
sampling, sometimes referred to as purposive or expert sampling. Judgmental sampling is a
non-probability sampling technique where the selection of the sample members is based on the
researcher’s judgment and knowledge. This means that the researcher’s knowledge plays an
instrumental role in judgmental sampling. One advantage of this sampling technique is that the
selected sample has a chance of being accurate with a negligible margin of error.
The sample size will be 25 participants from the Ontario consumer sector. While the researcher
should have an understanding of the target population, judgmental sampling will be an effective
sampling approach because the survey participants will be hand-picked. Those hand-picked will
represent the whole population, especially considering that the 25 participants will be duplicated
to the number of 500 in SPSS. The selected sampling frame and approach are also effective
because they will ensure generalizable and valid outcomes even with the limited resources
allocated. During the survey, the team members’ contacts were chosen to send the link to our
survey. Using the judgmental sampling method, the participants for this survey were involved in
answering a set of 22 questions. This non-probabilistic sampling approach is preferable when
the sample size is relatively small. That is why it will be used for the 25 respondents, and then
the number expanded to 500 participants during SPSS. Since our sample size is 500, the data
accuracy will be +/- 4.4%.
Followed a 4-step sampling process:
1. Research Objective: conduct research to develop and test a product with 2 new
features.
– Compatibility with smartwatches
– Ability to track focus levels while in motion
– Willing to purchase the product at the specified price
2. Define the population of interest:
– People above the age of 14 years
– Currently residing in Toronto – Downtown, Midtown, GTA
– 25 respondents (expanded to 500)
3. Determine the Sampling Frame:
– We chose the physical sampling frame and distributed the survey via WhatsApp
4. Determine the Sampling Procedure:
– The method we chose was the Judgement sample
– Each team member shared the survey with different genders and age groups, to
achieve a total of 25 nos.
– The objects were handpicked to ensure our sample frame was representative
– We expanded the results from 25 to 500
– N=25 respondents, which are duplicated to the number of 500 in SPSS.
PS – Since our sample size =500, the data accuracy will be +/- 4.4%
Default Report
FOCI-2 Survey
December 4, 2022 7:33 PM MST
Q1 – How interested are you in tracking your fitness and health?
23%
33%
Detractor
43%
Passive
Detractor
-100
Promoter
Passive
20
data
Promoter
100
Q2 – How likely would you be willing to use mobile apps to keep track of your health?
Very unlikely
Somewhat unlikely
Neither unlikely nor
likely
Somewhat likely
Very likely
0
2
4
6
8
10
12
14
#
Field
Minimum
Maximum
Mean
Std
Deviation
Variance
Count
1
How likely would you be willing to use mobile apps to keep track of
your health?
1.00
5.00
3.82
1.32
1.73
34
Choice
Count
#
Field
1
Very unlikely
14.71% 5
2
Somewhat unlikely
0.00% 0
3
Neither unlikely nor likely
8.82% 3
4
Somewhat likely
41.18% 14
5
Very likely
35.29% 12
34
Showing rows 1 – 6 of 6
Q3 – What kind of device do you use to monitor your health? (Select all that apply)
I don’t own a device
Smartphone
Smartwatch
Fitbit
Other (Please
Specify______)
0
2
4
6
8
10
12
14
16
18
20
22
#
Field
Choice
Count
1
I don’t own a device
9.76% 4
2
Smartphone
51.22% 21
3
Smartwatch
34.15% 14
4
Fitbit
2.44% 1
5
Other (Please Specify______)
2.44% 1
41
Showing rows 1 – 6 of 6
Q3_5_TEXT – Other (Please Specify______)
Other (Please Specify______)
Mi Smart Band 6
Q4 – If you currently use a device to track your fitness and health, what kind of data are
you most interested in keeping track of? (Select all that apply)
Heart Rate
Steps
Heart’s rhythm and
electrical activity
(ECG)
Sleep cycle
Menstrual cycle
Oxygen levels
Respiratory rate
Other (please
specify:
_________________
______)
0
2
4
6
8
10
12
14
16
18
20
22
24
26
Choice
Count
#
Field
1
Heart Rate
17.89% 17
2
Steps
25.26% 24
3
Heart’s rhythm and electrical activity (ECG)
12.63% 12
4
Sleep cycle
16.84% 16
5
Menstrual cycle
14.74% 14
6
Oxygen levels
7.37% 7
7
Respiratory rate
4.21% 4
8
Other (please specify: __________________________)
1.05% 1
95
Showing rows 1 – 9 of 9
Q4_8_TEXT – Other (please specify: __________________________)
Other (please specify: __________________________)
Calories Burned
Q5 – How likely would you be willing to monitor the following:
1 – Very unlikely
2
Emotional health
3
Productivity
4
Very likely
0
2
4
6
8
10
12
14
16
#
Field
Minimum
Maximum
Mean
Std Deviation
Variance
Count
1
Emotional health
1.00
5.00
3.57
1.48
2.19
35
2
Productivity
1.00
5.00
3.91
1.27
1.61
34
#
Field
1 – Very unlikely
2
3
4
Very likely
Total
1
Emotional health
20.00% 7
2.86% 1
11.43% 4
31.43% 11
34.29% 12
35
2
Productivity
8.82% 3
2.94% 1
23.53% 8
17.65% 6
47.06% 16
34
Showing rows 1 – 2 of 2
Q6 – Rank the following methods to maintain your focus in order of preference, 1 being
your least favorite and 5 being your most favorite.
1
2
Listen to music
Exercise
Sleep
Taking breaks between tasks
Create a to-do list
3
4
5
0
1
2
3
4
5
6
7
8
9
10
11
12
#
Field
Minimum
Maximum
Mean
Std Deviation
Variance
Count
1
Listen to music
1.00
5.00
2.75
1.40
1.97
28
2
Exercise
1.00
5.00
2.89
1.37
1.88
28
3
Sleep
1.00
5.00
2.86
1.25
1.55
28
4
Taking breaks between tasks
1.00
5.00
3.29
1.19
1.42
28
5
Create a to-do list
1.00
5.00
3.21
1.72
2.95
28
#
Field
1
2
3
4
5
Total
1
Listen to music
25.00% 7
25.00% 7
14.29% 4
21.43% 6
14.29% 4
28
2
Exercise
17.86% 5
28.57% 8
17.86% 5
17.86% 5
17.86% 5
28
3
Sleep
17.86% 5
17.86% 5
39.29% 11
10.71% 3
14.29% 4
28
4
Taking breaks between tasks
10.71% 3
14.29% 4
25.00% 7
35.71% 10
14.29% 4
28
5
Create a to-do list
28.57% 8
14.29% 4
3.57% 1
14.29% 4
39.29% 11
28
Showing rows 1 – 5 of 5
Q7 – On a scale of 0 – 10, how easily do you get distracted while working?
62%
29%
Detractor
Passive
Detractor
-100
Passive
-52.94
data
Promoter
100
Q8 – On a scale of 1 – 7, how satisfied are you with your current productivity? (1 means
that you are very dissatisfied and 7 means that you are very satisfied)
1 – Very dissatisfied
2
3
4
5
6
7 – Very satisfied
0
1
2
3
4
5
6
7
8
9
10
11
12
13
#
Field
Minimum
Maximum
Mean
Std
Deviation
Variance
Count
1
On a scale of 1 – 7, how satisfied are you with your current
productivity? (1 means that you are very dissatisfied and 7 means
that you are very satisfied)
1.00
7.00
4.26
1.72
2.96
34
Choice
Count
#
Field
1
1 – Very dissatisfied
11.76% 4
2
2
5.88% 2
3
3
11.76% 4
4
4
14.71% 5
5
5
35.29% 12
6
6
11.76% 4
7
7 – Very satisfied
8.82% 3
34
Showing rows 1 – 8 of 8
Q9 – Do you currently own a smartwatch?
Yes
No
0
2
4
6
8
10
12
14
16
18
20
#
Field
Minimum
Maximum
Mean
Std Deviation
Variance
Count
1
Do you currently own a smartwatch?
1.00
2.00
1.44
0.50
0.25
34
#
Field
Choice
Count
1
Yes
55.88% 19
2
No
44.12% 15
34
Showing rows 1 – 3 of 3
Q10 – Which feature is the most appealing to you about your smartwatch ?
Fitness tracking
Compatibility with
other technology
Portable
Other (please
specify:______)
0
1
2
3
4
5
6
7
8
9
10
11
12
13
#
Field
Minimum
Maximum
Mean
Std
Deviation
Variance
Count
1
Which feature is the most appealing to you about your smartwatch ? Selected Choice
1.00
3.00
1.42
0.59
0.35
19
Choice
Count
#
Field
1
Fitness tracking
63.16% 12
2
Compatibility with other technology
31.58% 6
3
Portable
5.26% 1
4
Other (please specify:______)
0.00% 0
19
Showing rows 1 – 5 of 5
Q10_4_TEXT – Other (please specify:______)
Other (please specify:______)
Q11 – Do you mute notifications on your smartwatch?
Never
Sometimes
Most times
Always
0
1
2
3
4
5
6
7
8
9
10
11
12
#
Field
Minimum
Maximum
Mean
Std Deviation
Variance
Count
1
Do you mute notifications on your smartwatch?
1.00
4.00
2.47
0.99
0.99
19
#
Field
Choice
Count
1
Never
10.53% 2
2
Sometimes
57.89% 11
3
Most times
5.26% 1
4
Always
26.32% 5
19
Showing rows 1 – 5 of 5
Q12 – Do you find that smartwatch notifications help you stay on track?
Never
Sometimes
Most times
Always
0
1
2
3
4
5
6
7
8
9
#
Field
Minimum
Maximum
Mean
Std Deviation
Variance
Count
1
Do you find that smartwatch notifications help you stay on track?
1.00
4.00
2.16
0.81
0.66
19
#
Field
Choice
Count
1
Never
21.05% 4
2
Sometimes
47.37% 9
3
Most times
26.32% 5
4
Always
5.26% 1
19
Showing rows 1 – 5 of 5
Q13 – Have you ever heard of FOCI-2 (a wearable productivity tool)?
Yes
No
0
5
10
15
20
25
30
#
Field
Minimum
Maximum
Mean
Std Deviation
Variance
Count
1
Have you ever heard of FOCI-2 (a wearable productivity tool)?
1.00
2.00
1.85
0.35
0.13
34
#
Field
Choice
Count
1
Yes
14.71% 5
2
No
85.29% 29
34
Showing rows 1 – 3 of 3
Q14 – Where have you heard of FOCI-2? Select all that apply
YouTube
Google
Instagram
Facebook
Tiktok
Retailers
FOCI website
Friends/Family
Other: (please
specify:________)
0
0.5
1
1.5
2
2.5
3
#
Field
Choice
Count
1
YouTube
9.09% 1
2
Google
18.18% 2
3
Instagram
18.18% 2
4
Facebook
9.09% 1
5
Tiktok
9.09% 1
6
Retailers
9.09% 1
7
FOCI website
0.00% 0
8
Friends/Family
27.27% 3
9
Other: (please specify:________)
0.00% 0
11
Showing rows 1 – 10 of 10
Q14_9_TEXT – Other: (please specify:________)
Other: (please specify:________)
Q15 – How would you use this tracker (FOCI-2) to monitor your productivity levels?
Select all that apply
Studying
Working
Walking
Activities Dancing/Workouts/Ru
nning
Other (Please
specify)
0
2
4
6
8
10
12
14
16
18
20
22
24
26
Choice
Count
#
Field
1
Studying
21.92% 16
2
Working
32.88% 24
3
Walking
23.29% 17
4
Activities – Dancing/Workouts/Running
20.55% 15
5
Other (Please specify)
1.37% 1
73
Showing rows 1 – 6 of 6
Q15_5_TEXT – Other (Please specify)
Other (Please specify)
Cooking
Q16 – During which kind of activities would you want to know how well you focus? Please
rank the following.
1
2
Sitting
Walking
Resting
Working out
Other (Please specify)
3
4
5
0
2
4
6
8
10
12
14
16
18
20
22
24
#
Field
Minimum
Maximum
Mean
Std Deviation
Variance
Count
1
Sitting
1.00
5.00
2.69
1.21
1.46
29
2
Walking
1.00
4.00
2.41
1.00
1.00
29
3
Resting
1.00
5.00
2.79
1.27
1.61
29
4
Working out
1.00
5.00
2.86
1.22
1.50
29
5
Other (Please specify)
1.00
5.00
4.31
1.39
1.94
29
#
Field
1
2
3
4
5
Total
1
Sitting
20.69% 6
24.14% 7
27.59% 8
20.69% 6
6.90% 2
29
2
Walking
20.69% 6
34.48% 10
27.59% 8
17.24% 5
0.00% 0
29
3
Resting
20.69% 6
20.69% 6
27.59% 8
20.69% 6
10.34% 3
29
4
Working out
20.69% 6
17.24% 5
20.69% 6
37.93% 11
3.45% 1
29
5
Other (Please specify)
13.79% 4
0.00% 0
3.45% 1
6.90% 2
75.86% 22
29
Showing rows 1 – 5 of 5
Q17 – What features would encourage you to purchase FOCI-2 ? Rate your level of
interest from 1 to 5 (1 being the lowest and 5 being the highest)
1
2
Design
Productivity tracking
Compatibility with smartwatch
Emotional health tracking
3
4
5
0
2
4
6
8
10
12
14
#
Field
Minimum
Maximum
Mean
Std Deviation
Variance
Count
1
Design
1.00
5.00
3.53
1.17
1.37
34
2
Productivity tracking
1.00
5.00
3.79
1.18
1.40
34
3
Compatibility with smartwatch
1.00
5.00
3.85
1.17
1.36
34
4
Emotional health tracking
1.00
5.00
3.70
1.42
2.03
33
#
Field
1
2
3
4
5
Total
1
Design
8.82% 3
5.88% 2
32.35% 11
29.41% 10
23.53% 8
34
2
Productivity tracking
5.88% 2
5.88% 2
29.41% 10
20.59% 7
38.24% 13
34
3
Compatibility with smartwatch
5.88% 2
5.88% 2
23.53% 8
26.47% 9
38.24% 13
34
#
Field
4
Emotional health tracking
1
2
3
4
5
Total
15.15% 5
6.06% 2
12.12% 4
27.27% 9
39.39% 13
33
Showing rows 1 – 4 of 4
Q18 – How likely would you be willing to purchase FOCI-2 for $99?
Very unlikely
Somewhat unlikely
Neither likely nor
unlikely
Somewhat likely
Very likely
0
1
2
3
4
5
6
7
8
9
10
11
#
Field
Minimum
Maximum
Mean
Std Deviation
Variance
Count
1
How likely would you be willing to purchase FOCI-2 for $99?
1.00
5.00
2.79
1.28
1.63
34
Choice
Count
#
Field
1
Very unlikely
20.59% 7
2
Somewhat unlikely
20.59% 7
3
Neither likely nor unlikely
29.41% 10
4
Somewhat likely
17.65% 6
5
Very likely
11.76% 4
34
Showing rows 1 – 6 of 6
Q19 – What is your household income?
Less than 15,000
15,000 – 34,999
35,000 – 49,999
50,000 – 74,999
75,000 – 99,999
100,000 or more
0
1
2
3
4
5
6
7
8
9
10
11
#
Field
Minimum
Maximum
Mean
Std Deviation
Variance
Count
1
What is your household income?
1.00
6.00
3.00
1.85
3.41
34
Choice
Count
#
Field
1
Less than 15,000
29.41% 10
2
15,000 – 34,999
20.59% 7
3
35,000 – 49,999
14.71% 5
4
50,000 – 74,999
8.82% 3
5
75,000 – 99,999
8.82% 3
6
100,000 or more
17.65% 6
34
Showing rows 1 – 7 of 7
Q20 – Which of the following genders do you currently most identify with?
Male
Female
Male trans
Female Trans
Gender/Variant/Non
-conforming
Not Listed
_________________
0
2
4
6
8
10
12
14
16
18
20
22
24
#
Field
Minimum
Maximum
Mean
Std
Deviation
Variance
Count
1
Which of the following genders do you currently most identify with? Selected Choice
1.00
5.00
1.94
0.87
0.76
34
#
Field
Choice
Count
1
Male
26.47% 9
2
Female
64.71% 22
3
Male trans
0.00% 0
4
Female Trans
5.88% 2
5
Gender/Variant/Non-conforming
2.94% 1
6
Not Listed _________________
0.00% 0
34
Showing rows 1 – 7 of 7
Q20_6_TEXT – Not Listed _________________
Not Listed _________________
Q21 – How old are you?
14-17
18-25
26-35
36-45
46-55
56-65
66-75
76-85
86-95
96+
0
2
4
6
8
10
12
14
16
#
Field
Minimum
Maximum
Mean
Std Deviation
Variance
Count
1
How old are you?
1.00
5.00
2.71
0.86
0.74
34
#
Field
Choice
Count
1
14-17
2.94% 1
2
18-25
44.12% 15
3
26-35
35.29% 12
4
36-45
14.71% 5
5
46-55
2.94% 1
6
56-65
0.00% 0
7
66-75
0.00% 0
8
76-85
0.00% 0
9
86-95
0.00% 0
#
Field
Choice
Count
10
96+
0.00% 0
34
Showing rows 1 – 11 of 11
Q22 – Please tick your marital status:
Single (never married)
Living with a partner
Married
Separated
Divorced
Widowed
0
2
4
6
8
10
12
14
16
18
20
22
#
Field
Minimum
Maximum
Mean
Std Deviation
Variance
Count
1
Please tick your marital status:
1.00
6.00
1.85
1.21
1.46
33
Choice
Count
#
Field
1
Single (never married)
60.61% 20
2
Living with a partner
6.06% 2
3
Married
27.27% 9
4
Separated
3.03% 1
5
Divorced
0.00% 0
6
Widowed
3.03% 1
33
Showing rows 1 – 7 of 7
End of Report
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