Strayer University Health Services Strategic Marketing Discussion

In the discussion, respond to the following. Be sure to respond to all parts of this question in order to earn full credit.

• You are working for a health care organization that is starting a new service. You will be part of the roll-out for a new app that allows patients to access personalized health advice 24/7. What are some realistic branding strategies you could use to evaluate the new service? Be sure to provide rationale for your choices.

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In the discussion, respond to the following. Be sure to respond to all parts of the questions in order to earn full credit.

• Looking back at the health care organization you identified in the first assignment, choose a specific product offered by that organization. Then, create an exploratory perceptual map for that product.
• In the discussion, share both your perceptual map (or a detailed description of your map) and what the map might mean for your chosen health care organization.Discuss whether would use a perceptual map in your current or desired profession. Explain why or why not.

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Patient Survey
Frances Mendoza
Health Services Strategic Marketing
Donna Levesque
07/16/2023
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Introduction
A patient survey includes a set of questions used to get feedback from patients
concerning certain healthcare (Plantinga et al., 2023). One can measure the satisfaction of
patients regarding the given healthcare using a patient survey. This project requires us to conduct
a patient survey of certain local healthcare. We will scrutinize and conduct a patient survey of
AHN Neighborhood Hospital. Also, the paper will explain how the survey will be distributed and
to whom it will be distributed.
Analyzing AHN Neighborhood Hospital
Allegheny Health Network is a non-profit 14-hospital academic medical system based in
Pittsburgh. The hospital has its facilities located in western Pennsylvania and one hospital in
western New York. The first location of the hospital opened in 1885. Notably, AHN
Neighborhood Hospitals are dedicated to offering comprehensive emergency care. Their
professional team treats their patients with expertise and compassion. The mission of this
hospital seeks to broaden outreach to communities to offering excellent medical services through
competent workforce and innovative technology (na, 2023). Hospital treats and cares for its
patients as if they were their own families. The hospital ensures that they have highly qualified
physicians and medical specialists in all levels of care. The healthiness also has revolutionary
equipment for examining. The clinic employees highly expert harbors and technicians who have
refined skills in a wide range of medical arenas. The hospital operates 24 hours and is
committed to providing the finest disaster care. The patients are treated promptly, effectively,
and respectfully. Patients are assured of getting top-quality services from there. Since the health
Centre is organized to handle any kind of emergency. It is mentioned in the research that the
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hospital going beyond the scope of the specifications established by the National Consortium for
Integrated Accreditation for Medical Facilities (Klein, 2023).
Survey Outline
This survey outline will be used to collect feedback from patients regarding services
offered by AHN Neighborhood Hospital. The survey outline is divided into two parts.
Part A
In the first part, participants will be required to range the services using stars. One star
indicates the lowest score while five stars indicate the highest score. The following are questions
that will be used in the survey and their options.
1. How effective is the communication? X X X X X
2. Easy to book appointments. X X X X X
3. Hygiene and cleanliness of the hospital. X X X X X
4. Staff professionalism. X X X X X
5. Quality of care. X X X X X
6. The convenience of the cost. X X X X X
7.
Accessibility to the hospital. X X X X X
8. Time in the waiting room. X X X X X
9. Effectiveness of the treatment. X X X X X
10. General experience with the hospital. X X X X X
Part B.
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This part includes a few questions whereby participants are required to respond to the
questions with either good, fair, or bad.
1. How would you classify the doctor’s treatment? Good. Fair, Bad
2. How empathetic were the staffs to your needs? Good, Fair, Bad
3. Financial transparency. Good, Fair, Bad
4. Attention given to the patients. Good, Fair, Bad
5. How would you rate the overall treatment of the hospital? Good, Fair, Bad
How the survey will be distributed
There are various ways in which a patient survey can be distributed, for instance, through
emails, text messages, QR code, Blog posts, and through Your App. For our case, we will use
email to distribute our survey to the patients and its convenient to be used for patient surveys. All
patients of the AHN Neighborhood Hospital will be required to log in to the Hospital’s email
where they will be able to participate in the survey. All patients are encouraged to participate in
the survey since their feedback is important.
Conclusion
Through patient surveys, the organization can know where to rectify or change. Patient
feedback is crucial in any organization since it helps to measure the satisfaction of the people
with the services offered by the business.
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References
na. (2023). AHN Neighborhood Hospital. AHN Neighborhood Hospital.

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Klein, E. (2023). Bettering Access to Care Through Public Transit (Doctoral dissertation,
University of Pittsburgh).
Plantinga, L. C., Rickenbach, F., Urbanski, M., Hoge, C., Douglas-Ajayi, C., Morgan, J. C., … &
Jaar, B. G. (2023). Professional fulfillment, burnout, and turnover intention among US
dialysis patient care technicians: a national survey. American Journal of Kidney Diseases.
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Bibliography
na. (2023). AHN Neighborhood Hospital. AHN Neighborhood Hospital.