1) Review the suggestions presented in the handout “Visual Arguments,” as well as the techniques for persuasion identified in the “Cartoon Analysis Guide,” both posted on Blackboard under Visual Arguments. Also review class notes on the subject.
identify the persuasive techniques that the cartoonist used. Refer to both text and drawings.
What do you think is the cartoonist’s opinion on the issues? Did you find this cartoon persuasive? Why or why not? Offensive? Why or why not?
2) Write a (200 word max) body paragraph addressing the questions above.
Make sure you begin with a topic sentence for your body paragraph that identifies the specific cartoon you have chosen and the perspective you will be discussing in your paragraph.
Provide specific evidence from the cartoon (refer to both text and drawing) to support your claims.
Images once considered neutral reflections of reality
Can be laden with connotation
Can strategically omit facts, elements
Can employ elements that convey/effect meaning
How to Analyze Visual Arguments
What kind of information does the image convey? What is it intended to convey? Does the visual argument highlight particular information to attract viewer attention? How is the visual argument composed? What is your eye drawn to first? Why?
What is in the foreground / background? What is in or out of focus? What is placed high / low? What effect does all of this have?
How are light & color used? What effects do they have on the viewer?
What details are included / emphasized? Excluded / de-emphasized?
Do the visuals evoke positive or negative individual scenes or ideas?
1. What emotions does the image evoke? What does it intend to evoke?
2. What valuesor ideas does the argument suggest? Does the image reinforce or question those?
3. Is anything in the ad repeated, intensified or exaggerated? idealized?
4. Is anything rendered confusing or ambiguous?
5. What is the role of accompanying print? Does it clarify, reinforce, blur or contradict the image?
Cartoon Analysis Guide
Use this guide to identify the persuasive techniques used in political cartoons.
Cartoonists’ Persuasive Techniques
Symbolism
Cartoonists use simple objects, or symbols, to stand for larger
concepts or ideas.
After you identify the symbols in a cartoon, think about what the
cartoonist means each symbol to stand for.
Exaggeration
Sometimes cartoonists overdo, or exaggerate, the physical
characteristics of people or things in order to make a point.
When you study a cartoon, look for any characteristics that seem
overdone or overblown. (Facial characteristics and clothing are
some of the most commonly exaggerated characteristics.) Then,
try to decide what point the cartoonist was trying to make by
exaggerating them.
Labeling
Cartoonists often label objects or people to make it clear exactly
what they stand for.
Watch out for the different labels that appear in a cartoon, and ask
yourself why the cartoonist chose to label that particular person or
object. Does the label make the meaning of the object more clear?
Analogy
An analogy is a comparison between two unlike things. By
comparing a complex issue or situation with a more familiar one,
cartoonists can help their readers see it in a different light.
After you’ve studied a cartoon for a while, try to decide what the
cartoon’s main analogy is. What two situations does the cartoon
compare? Once you understand the main analogy, decide if this
comparison makes the cartoonist’s point more clear to you.
Irony
Irony is the difference between the ways things are and the way
things should be, or the way things are expected to be. Cartoonists
often use irony to express their opinion on an issue.
When you look at a cartoon, see if you can find any irony in the
situation the cartoon depicts. If you can, think about what point the
irony might be intended to emphasize. Does the irony help the
cartoonist express his or her opinion more effectively?
Once you’ve identified the persuasive techniques that the cartoonist used, ask yourself
these questions:
What issue is this political cartoon about?
What do you think is the cartoonist’s opinion on this issue?
What other opinion can you imagine another person having on this issue?
Did you find this cartoon persuasive? Why or why not?
What other techniques could the cartoonist have used to make this cartoon more
persuasive?
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