Course Objective
Samsung : New Product Development (NPD) idea.
This assessment addresses the following course objective(s):
The final project for this course will be developing a marketing plan for a New Product Development (NPD) idea. Throughout this course, you will be learning about the various parts that comprise a marketing plan. The first assignment for the final project will be a proposal describing your New Product Development (NPD) idea.
The proposal must include a 1-2 pages describing the New Product Development (NPD) idea.
The proposal document must illustrate the two following ideas:
The document must elaborate on the feasibility of the proposed solution, as well as a brief summary of available alternatives.
The final project for this course will be developing a marketing plan for a New Product Development (NPD) idea. Throughout this course, you will be learning about the various parts that comprise a marketing plan. Your final deliverable for this class will be a strategic marketing analysis and plan.
The final plan should illustrate the following points:
Nature of the proposed solution
Details on a target market and market segmentation
SWOT analysis
Details on competing products or services
Discussions on differentiation from competition
discussion on market trends based on research
Details on the process used to develop this hypothetical product
Discussion on how concept/product could be tested
Provide an overview of the planned marketing and advertising strategy
Provide more specific details and discussions on one of the following:
Integrated marketing communication plan
Logistics and distribution to include reverse logistics
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