Prepare a 7-10-page business analysis that explains the generic business strategies for an organization, analyzes the business strategy used and the company’s business model, analyzes the corporate strategy of the company and the overall corporate structure and management systems, and analyzes the strategic fit between the business and corporate strategies.
AFI, VRIO, and value chain are just three concepts you need to understand as a business strategist. This assessment focuses on these important facets of business analysis.
Introduction
This portfolio work project will help you differentiate between business strategy and corporate strategy, and analyze the fit of a business strategy to an organization.
Building on your work from Assessment 1, the vice president of strategy has now tasked you with providing a business analysis of the organization’s business strategy. This includes level of diversification (product scope), geographical and vertical scope, and the overall fit with the business strategy or strategies.
You are a strategic analyst for the company you have selected to use in this course.
Use information from the company’s website, the Capella library, and your course textbook to complete this assessment. Write a business analysis that includes the following:
What are the core products?
How does the organization make money?
What is the customer value proposition?
What is the profit proposition?
Has the company expanded from its original product line or field of operation?
Does the company own vertically related activities along the value chain for its products?
Does the company employ diversification, vertical integration, or globalization?
Are global alliances part of the corporate strategy?
The Business Strategy Analysis is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, including single-spaced paragraphs.
In addition to the analysis, include:
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:
Explain the generic business strategies for a company.
Analyze the business strategy a company uses in its marketplace approach.
Analyze a company’s business model.
Analyze the corporate strategy of a company.
Analyze the overall corporate structure and key management system of a company.
Analyze the strategic fit between the business and corporate strategies of a company.
Address assessment purpose in a well-organized text, incorporating appropriate evidence and tone in grammatically sound sentences.
Apply the standard writing conventions for the discipline, including structure, voice, person, and tone.
Feedback from Professor
Nice job. You appropriately discussed the generic business strategy for Microsoft. You discussed the marketplace approach to strategy. You discussed the business model including the core products, customer value proposition, and profit proposition. You did not really discuss the corporate strategy including the product, geographic, and vertical scope. You discussed the corporate structure including diversification and global aspects but not the vertical aspects. You did not really discuss the strategic fit. Add a section heading for strategy fit. In this section define the business level strategy. Define the corporate level strategy. Discuss what the two levels of strategy are and how they fit together. You cited references in APA format except the title of journals should be in italics on the reference page.
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