Homework 2
Brands Messages: Nissan Sentra
Brands create strategic marketing plans and campaigns to achieve objectives
In the case of this Nissan Sentra marketing program, the brand has several objectives including:
Reposition the car brand
https://usa.nissannews.com/en-US/releases/release-d2a3dba6c2ac9fd2fcde7fa7ef00a0e5-nissan-actress-brie-larson-team-up-for-an-empowering-nissan-sentra-launch-campaign
Introduce the car to new priority target customer segments
Achieve sales goals
Nissan is using multiple media in this marketing program
Including:
Big budget tv advertising (see youtube video following)
Website (see page reference following)
Nissan Sentra: “Drop the Taco”
Assignment
Write a PPT (6 page maximum) in which you address the following:
Who is the primary target customer for this brand now? Going beyond demographics how would you describe a typical person in this target group?
How is the car positioned? Include a positioning statement using the format presented in class.
What is the purpose of the tv ad and the website in achieving the marketing objectives?
What are the top two messages that are communicated on these media?
Identify one additional marketing medium that you think the brand should use. Describe why it should be used and what purpose it should serve in the marketing program.
Deliverables
Create a succinct powerpoint in which you address the assignment questions.
You may add additional research, data or references
6 pages maximum
Use declarative headlines and charts/graphs as needed
Due: January 14 at 11:59 pm ET (NYC) Grading:15 points total
10 Points: Complete
9-10 All topics covered completely. Demonstrates understanding of key concepts. Good and thorough insights.
7-8 Missing some topic(s). Fewer insights. Fewer references to course concepts.
<7 Significant elements mission
5 Points: Presentation
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Achiever Papers is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Dissertation Writing Service Works
First, you will need to complete an order form. It's not difficult but, if anything is unclear, you may always chat with us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download