Marketing case study- Andre Rieu

Please see intructions last minute need help – guidance. This is a journal entry  

  

Criterion 1: Answer the Question. Demonstrate a thorough knowledge of the issues in the case that relate to the question. One way to do this is to think of yourself as a consultant who has been hired to address the issues in the case. How would you explain the issues and marketing solutions to your client? What alternatives would you propose? What solutions would you suggest? 

If the case is more about evaluating the strategy used (e.g., the Andre Rieu case), then answer the questions using your knowledge of marketing and marketing strategy.

Criterion 2: Grammar. Answers are in easy to read/understand American English. Spelling, sentence structure, and syntax are appropriate, correct, and professional.

**** In Week 2 is an item named “The Four Actions Framework.” It is marked essential. One of the questions for the case has you use this framework. Be sure and read it. 

Below are the questions r for the Maestro Without Borders case. 

1. Is the      classical music industry attractive? If you were head of an orchestra set      on beating the competition, what strategic options could you have? What      would be the likely results?
2. How do      you feel about attending a classical music concert based on what you have      seen in the first video and/or your personal experiences versus how do you      think the average person feels? What are the pain points of such      concert-going experiences? Who are the non-customers of traditional      concerts?
3. Some      critics and hard-core classical music lovers don’t see Andre Rieu’s music      as authentic classical music. In your opinion, what genre of music does      his fit into? In what way did he change and reconstruct the classical      music industry?
4. What      is the key logic underlying Andre Rieu’s business success?

5. Despite his impressive achievements over the years, Andre Rieu suffered a financial downfall at one point in his career, as described in the case. Seen from a blue ocean strategy perspective, what did he do wrong there?