critically evaluate the applications proposed for GREGORIO LUGO and ELI NOLAND in file 1 and answer the question in file 2
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ic: Week 1: Strategic Management
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due Jan 10
WEEK 1: STRATEGIC MANAGEMENT 12 68
NAVIGATING YOUR DISCUSSIONS
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Select a company in the news and apply one or more of the strategic concepts from Chapter 1 to the company. Be sure to state
what concept and page from the textbook you are applying (use APA guidelines). Examples could be such concepts as a romantic
view of leadership versus control view, competitive advantage, four key attributes, realized versus intended strategy, corporate
governance, or stakeholder management. Next, critically evaluate the applications proposed by two of your classmates.
(https:// JACQUELINE SALDANA (INSTRUCTOR)
Dec 12, 2020
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I also have to agree with you. Nike has been very successful in using top players to endorse their shoes and have been
very successful at it. For whatever reason other companies have not been as successful and that is what gives this firm
their advantage.
(https:// GREGORIO LUGO (HTTPS://DEVRYU.INSTRUCTURE.COM/COURSES/63803/USERS/59539)
Monday
Hi All,
Select a company in the news and apply one or more strategic concepts from Chapter 1 to the company. Be sure to state what
concept and page from the textbook you apply (use APA guidelines). Examples could be such concepts as a romantic view of
leadership versus control view, competitive advantage, four key attributes, realized versus intended strategy, corporate
governance, or stakeholder management. Next, critically evaluate the applications proposed by two of your classmates.
I choose Amazon as my company of choice. When thinking about Amazon, they are an online powerhouse and are a leader in
being an environmentally responsible company. They capitalized on consumers’ online ability to get books with an efficient and
effective method through the internet. The book spoke about how it surpassed the physical location with “online book buying
(e.g., Amazon) and digital books an overwhelming environmental force” (Gregory G. Dess, Gerry McNamara, Alan B. Eisner,
Seung-hyun Lee, 2019). The Borders competitor had no way to stop this competitor. Amazon is a mega house for all things
purchased online versus at a store. With buy it now features and same-day delivery, Amazon is the epitome of Operational
Effectiveness that other online retailers are mimicking their success. Amazon is environmentally conscious by using alternative
power sources for its facilities and vehicles.
References:
Gregory G. Dess, Gerry McNamara, Alan B. Eisner, Seung-hyun Lee. (, 2019). Strategic Management. In Strategic
management: Text and cases (p. 6 & 7). New York: McGraw-Hill Education.
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After reading about Strategic Implementation in the first chapter, the first company I though of was SquareSpace. As most may
knw, squarespace is an online company that helps people build websites. They have their own templates, but also allow users
to create their own. The company prides themselves on having a technical support team meant to help with the building
process of the website. Specifically, I see SquareSpace implementing creative and organization design elements strategically
to make the experience easier for the users. For instance, SquareSpace also works shipping companies to provide discounts
for clients using their platform to create their own business. With this in mind, the company has created a service for customers
that takes out middlemen and makes their own experience easier. They wouldn’t have been able to accomplish this without
strategically implementing design elements to work with companies and clients alike.
Dess, G. (2018). Strategic Management: Text and Cases. [devry]. Retrieved
from https://devry.vitalsource.com/#/books/9781259900440/
(https:// ELI NOLAND (HTTPS://DEVRYU.INSTRUCTURE.COM/COURSES/63803/USERS/119659)
Tuesday
Select a company in the news and apply one or more of the strategic concepts from Chapter 1 to the company. Be
sure to state what concept and page from the textbook you are applying (use APA guidelines). Examples could be
such concepts as a romantic view of leadership versus control view, competitive advantage, four key attributes,
realized versus intended strategy, corporate governance, or stakeholder management. Next, critically evaluate the
applications proposed by two of your classmates.
For this post, I chose to discuss the competitive advantage of Pfizer Pharmaceutical Company. Pfizer, along with Moderna and
Johnson & Johnson, are the only U.S. pharmaceutical companies who have obtained FDA approval for their COVID-19
vaccines. This approval and resulting sales of this vaccine has given Pfizer a competitive advantage in their industry. Our
textbook defines competitive advantage as, “a firm’s resources and capabilities that enable it to overcome the competitive
forces in its industry(ies)” (Dess et al., 2019, p. 7).
There are multiple pharmaceutical companies who operate within the United States. I can name about twenty manufacturers
just off the top of my head. When I did a Google search for U.S. pharmaceutical companies I found many sites that listed
hundreds of companies. One of these sites was Drugs.com (Drugs, 2021). For Pfizer to be only one of three U.S. companies
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to have a vaccine for a global pandemic is a huge competitive advantage. According to a recent article in Healthline, “The
Pfizer vaccine, also given in two doses, is expected to cost $19.50 a dose” (Ries, 2020). That calculates to $39 per individual
who chooses the Pfizer vaccine. Obviously, with so few competitors this modest $39 per patient cost will turn into a proverbial
gold mine for Pfizer. Initially these costs will be covered by the U.S. government, however, I use that term very loosely. The
government doesn’t have some secret bank account hidden out for these emergencies. Anything that is labeled “government
funded” would be more accurately described as “tax payer funded”. No matter how we choose to break it down, or allot the
costs, Pfizer will still receive reimbursement for their product increasing their bottom line.
Where Pfizer differs from the other U.S. competitors is in how they are distributing the vaccine. The other companies have
partnered with McKesson to distribute their product. Pfizer has chosen to handle their own distribution. According to Pfizer’s
website, “We will have a Pfizer 24/7 control tower monitoring and tracking all shipments to ensure each shipments gets to
where it needs to go at the right time and at the right temperature and take action if needed along the way. Once opened, our
containers can be used for temporary storage for up to 30 days, if the units are re-iced every five days – effectively making
them temporary deep freezers” (Pfizer, 2020). This approach cuts out any overhead from partnering with McKesson. Since
Pfizer’s containers can be reused, and also used for storage purposes, they will theoretically pay for themselves in the long
run. The other company’s partnership with McKesson is presumably a long term (and unrecoverable) expense.
Pfizer seems pretty confident in their delivery system as their website goes on to state, “We know our approach works
because throughout our Phase 3 study, we successfully delivered our vaccine to more than 44,000 people at 150 clinical trial
sites in 6 countries and across 39 U.S. states” (Pfizer, 2020). In other words, they have already trialed their method and have
already started making their product available globally. Much of their global expansion will depend upon the approval of each
country’s equivalent of our FDA. However, it appears that Pfizer is already way ahead of their competitors in terms of delivery
and in the global market.
Resources:
Dess, G. G., McNamara, G., & Esiner, A. (2019). Strategic management: text and cases (9th ed.). New York: McGraw-Hill
Education
Drugs.com. (2021, January 4). Pharmaceutical company directory. Retrieved from: https://www.drugs.com/pharmaceutical-
companies.html
Pfizer. (2020, December 15). Distributing our COVID 19 vaccine to the world. Retrieved from: https://www.pfizer.com/news/hot-
topics/distributing_our_covid_19_vaccine_to_the_world#:~:text=Today%2C%20Pfizer%20makes%20and%20distributes,of%20
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