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Title: (YOURHOTEL)and its Impact of Covid19 Pandemic on Operations
Reason for this company and topic
In Singapore, (YOURHOTEL) is the first branded hotel to open in South East Asia on 27
December 2007 and came under the chain on 23 Sep 2016 during the acquisition.
Contributing to Singapore’s hospitality and tourism industry’s growth until the pandemic
impacted the entire industry worldwide.
With the closure of international borders, the government injects $45m to boost the
economy. (YOURHOTEL)can take this opportunity to benefit themselves and emerge
as one of the best in the industry amid uncertainty.
Methodology
The most suitable methodology for this report would be case studies. Press releases
and news publications from online sources are secondary information for this report,
including an adequate expenditure on the online media channels.
Report structure
1. Introduction
The (YOURHOTEL) Singapore is located in the bustling city of Singapore, Orchard
Road. It offers easy access in the district and vicinity of the city’s mall precinct of
Orchard mrt station and walking distance to Botanic Garden.
There are 299 different rooms and suites, respectively, divided into 11 categories,
offering the Executive Deluxe units, The Grand deluxe rooms. King Cole and the
Presidential Suite.
The prestigious hotel offers numerous accessible services and facilities to fulfill every
guest’s needs and wants. Big names have been guests of the hotel.
2. Current Issue
Singapore’s tourism and hospitality industries have been severely affected by the
ongoing pandemic and international borders’ closure.
2.1.Circuit breaker measures
The government’s “circuit breaker” measures which only allow tourism businesses to
resume operations in stages from 1 July ever since implemented
2.2. Market needs
The numbers of visitors recorded in Aug was 8.9k, a drop of almost 99.5% YoY
2.3.Competition
Over 400 hotels and more than 70,000 rooms in Singapore
2.4.Style of Accommodation
Revenues from tourism have been averaging around $23 billion in the few years.
According to the Singapore Tourism Board (STB), a slow down and decrease in the
hotel rooms show a lack of hotel sector activities.
2.5. Tourism income
Although the number of visitors rose by 1.3 percent in the first half of the last year,
tourist spending decreased by 3 percent, which may be attributed to the global
downturn.
3.Restructuring hotel operations
While retaining staff is essential to them, the lack of business also means there is an
excess of staff. Staff rosters are staggered(in line with infection control measures), and
staff is encouraged to utilize their leave/s accrued.
3.1.Operating optimize performance during this low occupancy period
When operating under reduced staff count, staff have to take on double roles to cut
costs.
3.2.Forecasting of unique room pricing
3.3. Offers and packages
To attract more people to stay to increase turnover.
4.Budgeting
4.1.Applying for Government funds
Assist citizens to apply for employment in a company and provide support for
businesses and individuals.
4.2.Making necessary cuts
Technologies with automated energy savings.
4.3.Revaluating contracts
Reviews contracts for a win-win strategy
4.4.Business optimization
Create an impact on the customer’s expectation, elevate the overall segmentation and
revenue growth.
5. Conclusion
6. Reference
● Susan. L. (2020). Suites fit for a president at The (YOURHOTEL)Singapore.
Singapore. https://www.straitstimes.com/lifestyle/travel/suites-fit-for-a-president,
13th September, Paper 1
● Ee. L. (2020). The (YOURHOTEL) Singapore Staycation: A Lavish and Exquisite
Family Experience. Singapore. https://www.littledayout.com/ -singapore-
staycation-a-lavish-and-exquisite-family-experience, 22nd March,
● Vijay. V. (2020). Covid-19 – how Asian countries and hotels are dealing with the
novel coronavirus spread. Hong Kong.
http://www.smarttravelasia.com/Covid19.htm, 15th May.
https://www.straitstimes.com/lifestyle/travel/suites-fit-for-a-president
https://www.littledayout.com/%20-singapore-staycation-a-lavish-and-exquisite-family-experience
https://www.littledayout.com/%20-singapore-staycation-a-lavish-and-exquisite-family-experience
http://www.smarttravelasia.com/Covid19.htm
● Natasha. M. (2020). Tourism industry still hiring, new job opportunities being
created as businesses adapt: Josephine Teo. Singapore.
https://www.todayonline.com/singapore/tourism-industry-still-hiring-new-job-
opportunities-being-created-businesses-adapt-josephine-teo, 14th September.
● Leung.P & Lam.T(2004) Crisis Management During the SARS Threat, Journal of
Human Resources in Hospitality & Tourism, vol 3:1
● Giulia.C. (2020). The future of tourism could be flightless in the post-pandemic
world. Beijing. https://newseu.cgtn.com/news/2020-06-20/The-future-of-tourism-
could-be-flightless-in-the-post-pandemic-world-Rsy7asLtoQ/index.html, 20th
June.
https://www.todayonline.com/singapore/tourism-industry-still-hiring-new-job-opportunities-being-created-businesses-adapt-josephine-teo
https://www.todayonline.com/singapore/tourism-industry-still-hiring-new-job-opportunities-being-created-businesses-adapt-josephine-teo
https://newseu.cgtn.com/news/2020-06-20/The-future-of-tourism-could-be-flightless-in-the-post-pandemic-world-Rsy7asLtoQ/index.html
https://newseu.cgtn.com/news/2020-06-20/The-future-of-tourism-could-be-flightless-in-the-post-pandemic-world-Rsy7asLtoQ/index.html
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