PRESS RELEASE: Starbucks Strengthens Mobile Payment Footprint with Launch of Starbucks for Android App and Upcoming Rollout of Mobile Payment at Safeway’s Nearly 1,000 Starbucks Locations. (2011, Jun 15).
Dow Jones Institutional News
https://www.proquest.com/wire-feeds/press-release-starbucks-strengthens-mobile/docview/2154454929/se-2?accountid=158986
This article goes into depth about the new addition of the Starbucks app and allowing mobile ordering through that app. It talks about the addition of mobile ordering allows customers to get their wanted order faster and easier to drop in and out of stores. By putting this app on the Android App store, it now ups the percentage to 90% of smartphones can now order on their phones. Being able to order from the app allows these customers to gain rewards to spend on future visits.
I will be able to use this article for mobile ordering being one of Starbucks capabilities. This allows them to satisfy their customers and keep them coming back for more. I will be able to show that now with nearly 90% of smartphones being able to access this app it makes ordering from them so much easier and brings customers back.
GuruFocus.com: Why Bill Ackman Is Betting Big on Starbucks (2018). . Newstex.
This article talks about how Starbucks is a smart investment for people to invest in. They exhibit many great ideas and have a lot of places they can grow. This article talks about how the global expansion of Starbucks is something that can be very beneficial for them and pose a huge upside for them. The idea of them becoming leaner by selling some of the smaller brands is smart and can give them an advantage by focusing on management of Starbucks and not the other brands.
I am able to use this article in explaining how they can keep an advantage of stores globally. By continuing to grow, they are just building and selling their brand daily. By having this advantage, it just allows people to see them continuously and to go into their stores by just liking one of their products. I possibly talk about the idea of them becoming leaner by selling these brands.
More Than 12 Million AT&T, Starbucks Customers to Get Free Wi-Fi Access for a Rich In-Store Experience: New Offering Includes Two Hours of Free Wi-Fi Service Per Day for Starbucks Card Holders Beginning this Spring; All 100,000 U.S.-Based Starbucks Partners to Receive Free Wi-Fi at Starbucks Stores. (2008, Feb 11). PR Newswire
https://www.proquest.com/wire-feeds/more-than-12-million-at-amp-t-starbucks-customers/docview/448749909/se-2?accountid=158986
In this article, it goes on to talk about how AT&T and Starbucks become partners and put Wi-Fi into many of their stores. It dives into more about how customers are allowed two hours of free Wi-Fi. This allows customers to stay connected to the world even when buying coffee. This allows customers to work from these coffee shops and buy products from them.
I will be able to put this in by having an advantage and it brings customers in to continue working and buying coffee. By having this free Wi-Fi, it brings these customers in the door and the coffee and food offer does the rest for Starbucks. This is a huge step for Starbucks to offer that because customers know the things, they are being given by just entering one of their shops.
Toscano, J. (2014, Oct 22). ASU, Starbucks partnership cemented as Starbucks employees start session B classes. University Wire
https://www.proquest.com/wire-feeds/asu-starbucks-partnership-cemented-as-employees/docview/1615169825/se-2?accountid=158986
This article goes into depth about the partnership that Starbucks made with Arizona State University. This partnership allows these employees to get a bachelor’s degree for a discounted price from ASU. This allows these employees to continue working and get a degree that is affordable. It makes getting into college easier and online school is very straightforward and allows them to set a routine with work.
I will be able to use this in my essay by showing that this is a huge benefit for employees that causes a high turnover. This is a capability of Starbucks because by being able to keep a well working team that knows what they are doing helps their business be more successful. I will also be able to show how these baristas or employees help them bring in customers by creating relationships and making sure the customers are happy every time they purchase something.
Edgecliffe-Johnson, A. (2018). Starbucks’ Kevin Johnson: taking on a founder’s brand. FT.Com,
https://www.proquest.com/trade-journals/starbucks-kevin-johnson-taking-on-founder-s-brand/docview/2153507374/se-2?accountid=158986
This article express how Kevin Johnson is the CEO of Starbucks and some changes he has started to make to help make the company more successful. This also talks about how if those moves were beneficial for the company. This article also talks about who Kevin Johnson’s leadership hero is and what his first leadership moment was. He has started by firing some employees and shutting down some stores.
I will be able to use this article to talk about if I think he is a strategic leader. I will also use this to help make recommendations off the decisions he’s already made. I can use examples of the moves he’s already made. This article is beneficial in showing how having a great leader can make the business successful and lead them in the right direction.
Can’t make it to Starbucks? Starbucks will come to you. Introducing Starbucks® Delivers Powered by Uber Eats in Canada. (2019, Jul 15). Canada NewsWire
https://www.proquest.com/wire-feeds/cant-make-starbucks-will-come-you-introducing/docview/2257514288/se-2?accountid=158986
This one goes on to explain how they introduced Starbucks Drivers. This allows a customer to order a drink or piece of food from the comfort of their own home. There is mobile ordering that can pick it up from the store but now they get it delivered to their home. This allows more customers to get things especially during this pandemic and not allowed to leave their houses.
This will be able to help by talking about the mobile ordering Starbucks brings to the table. This is supportive of one of their capabilities. This helps their case when it comes to helping their customers and giving them their best at all times. This new delivery service also gives these customers a new experience that is not received in an in-store visit. This is also very beneficial for the pandemic and keeping people at home and stopping the spread of Covid-19.
Article-1
Developing a competitive international service strategy: a case of an international joint venture in the global service industry
Reference
Lee, M. (2013). Developing a competitive international service strategy: a case of an international joint venture in the global service industry. The Journal of Services Marketing, 27(3), 245–255.
https://doi.org/10.1108/08876041311330735
Summary
Starbucks is a company that is situated at various locations employing about 346,000 employees. It is both famous and competitive for brand image, quality, and global network. The above features of the company provide the company with a competitive advantage and better financial performance.
Article-2
Case Study of a Coffee War: Using the Starbucks v. Charbucks Dispute to Teach Trademark Dilution, Business Ethics, and the Strategic Value of Legal Acumen.
Reference
Melvin, S. (2012). Case Study of a Coffee War: Using the Starbucks v. Charbucks Dispute to Teach Trademark Dilution, Business Ethics, and the Strategic Value of Legal Acumen. The Journal of Legal Studies Education, 29(1), 27–57.
https://doi.org/10.1111/j.1744-1722.2011.01098.x
Summary
The companies have to face certain challenges when it tries to implement a change for the organization’s growth. Similarly, Starbucks also faces certain challenges when the firm implements strategies to maintain its competitive edge constantly.
Article-3
The Effect of Corporate Social Responsibility on Brand Equity and the Moderating Role of Ethical Consumerism: The Case of Starbucks. Journal of Hospitality & Tourism Research
Reference
Kang, N. (2018). The Effect of Corporate Social Responsibility on Brand Equity and the Moderating Role of Ethical Consumerism: The Case of Starbucks. Journal of Hospitality & Tourism Research (Washington, D.C.), 42(7), 1130–1151.
https://doi.org/10.1177/1096348017727057
Summary
Starbucks has multiple capabilities that support the company to be more successful. Some of the capabilities and resources of the company are listed below. They include customer service and satisfaction, Global presence, customer loyalty, brand equity, and product quality. The company is successful because of its ethics and the efforts to run the company.
Article-4
How the local competition defeated a global brand: The case of Starbucks.
Reference
Patterson, S. (2010). How the local competition defeated a global brand: The case of Starbucks. Australasian Marketing Journal, 18(1), 41–47.
https://doi.org/10.1016/j.ausmj.2009.10.001
Summary
Starbucks’ a mission statement is to inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time. The company will generally set the mission statement to achieve the statement. Similarly, Starbucks should implement strategies concerning customer strategies like a reasonable price and maintain quality. If it is the above case, then the company can indulge in increased customers.
Article-5
“Starbucks (HK)” case note: The ambiguous limb of goodwill and the tort of passing off.
Reference
Lewis, O. (2017). “Starbucks (HK)” case note: The ambiguous limb of goodwill and the tort of passing off. Law Review (Wellington), 48(1), 55–79
Summary
For the company to be mission-oriented, the company should implement changes according to the customer expectations to reach an appreciable position in the market.
Article-6
Detecting Linguistic Traces of Destructive Narcissism At-a-Distance in a CEO’s Letter to Shareholders.
Reference
Craig, A. (2011). Detecting Linguistic Traces of Destructive Narcissism At-a-Distance in a CEO’s Letter to Shareholders. Journal of Business Ethics, 101(4), 563–575.
https://doi.org/10.1007/s10551-011-0738-8
Summary
Kevin Johnson is the new chief executive officer of the Starbucks company. He is a strategic leader because his growth is not reduced and did not result in any downfall under his leadership. There are many other leaders of Starbucks who work for the development and growth of the company. He is known as a passionate servant leader as he carries the entire responsibility of dealing with human connection and implementing core strategies for the company’s growth.
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